打造中國(guó)白酒 整體品牌核心價(jià)值管理（create chinese liquor overall brand core value management）

《打造中國(guó)白酒 整體品牌核心價(jià)值管理（create chinese liquor overall brand core value management）》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。

1、打造中國(guó)白酒整體品牌核心價(jià)值管理（CreateChineseliquoroverallbrandcorevaluemanagement）Mr.ShenYifang,distinguishedguests,hello!Firstofall,sincerethankstoallthegueststovisitandsupport."Orientalforum"justbecausethereisyouractivesupportandparticipation,hadbeensuccessfullyheldfoursessions,haveagreatinfluenc

2、eontodayremarkable.Thisyear,"12thFive-Year"isthestartoftheyear,theliquorindustryhascometoacriticalperiodofdevelopmentandtransition.Ourfamousleaderinthecamp,dohavetheresponsibilityandobligationofcommonliquorfutureprospectivethinkinganddirectionforthedevelopmentofthewholeindustrydiscern

3、ment.Thethemeofthisforum,istocreate"theoverallbrandChineseliquor'corevalue".Howtobuild?Wehavesetupthreemajorissues:Oneistoestablishindustrycredibility,purificationindustrydevelopmentenvironment,toensurethehealthandsafetyofdrinkingliquor;Twoistheinnovationanddevelopmentmode,deepentheco

4、nceptof"ecologicalbrewing,fermentationindustry,toenhancethevalueoftheliquorindustry;Thethreeistointegratetheadvantagesofresources,promotetheliquorindustry"centralized"process.Whetherthethemesettings,orissues,wehaveonlyonegoal,thatistocreateandestablish"Chinaliquor"thewholeconceptofthe

5、brand,forthousandsofyears,especiallysincethefoundingofseveralgenerationsofpeoplewithbloodandsweattostruggleanddedicationtonationalindustrytreasure,realizethevalueofrecyclingandsublimationinourhands!Istheliquorindustry,butaretooscattered;althoughmanyenterprises,butthelackofcommunicatio

6、n.Especiallyfamousenterprises,overtheyearshasclosedtoeachother,itishardtoseepastthatkinship,solidarityandcooperationofthescene.Thisisunfortunateindustry!Itisinthe"positiveeffortsandtocontributetotheOrientalforum",finallybrokethedeadlock,thechairmanandgeneralmanagerofmanyfamousenterpri

7、sesgatheredtogether,wespeakfreely,talk,eliminatemisunderstandingandestrangementandcommondevelopmentoftheindustry,givecounselproposalsound.Thisisextremelyrare!Infact,famousentrepreneursreallyneedsuchaplatform,thereisindeedamutualexchangeofdesire.Wineenterprisesonlytogether,touniteinthe

8、liquo