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1、體育營銷中國企業(yè)以世界杯的名義博弈（SportsmarketingChineseenterprisesplayinthenameofWorldCup）Whocomesbutneverloses!DaoBuBuBuke!Theprologueofabigfortunefeastwillbeopenedbetweentheglobalbrandenterprisesduetotheworldcupingermany.June9,2006toJuly9thwillbelitbytheworld'stop32soccerteams,andthe4yearbattle
2、oftheglobalcorporatebrandwillbefoughtfromMay!Aworldcupplatform,adreamstageofenterprisebrandcompetition.Anenterprisethatpromotesbrandawarenessaroundtheworldraises$20millionper1%advertisingfee,butwithabigsportingevent,thecostcanbeincreasedby10%.Popularsportsmarketing.Andmorepopularbe
3、causeoftheworldcupandlaunchedintegratedmarketingandintegratedcommunication.WorldCupproductionpassion,carnival,idol,moreproductionenterprisebrandeyeball,attention,sales,popularityandreputation!Tothisend,"win-life"fromMay12th~7month14days,heavylaunchplan102006win-theWorldCupseries,in
4、cludingtheenterprise,technicalarticles,andpreparefortheexampapers,toanalyzetheprofessionaltheory,sharpangle,in-depth,comprehensivedisplayofthehomeapplianceindustry,thenumberofIT3CChinacodeofenterprise,HomeFurnishingsportsmarketingindustrytoparticipateintheworldcupmarketingcase.Thee
5、nterpriseoutoftheworldcupLessthanamonthbeforethestartofthe2006WorldCupinGermany,thebattleforglobalcorporatebrandskickedoffinMay!ReporterslearnedfromChanghongTV,SANYOelectronics,PHILPS,Mideaandothercompanieslearnedthattheworldcupisthemostfancybusinessopportunitiesinthesecondhalfofth
6、eenterprise,thecurrentworldcupmarketingprogramintotheactualstage.Inthenexttwomonths,businessesaroundtheworldcupmarketingcampaignwillbefullyupgraded.AlthoughsomeenterprisesontheWorldCupgamessecretive,butthefaceofrivalrunningwillbeinevitable.CCTVadvertisingdirectorXiaHongbosaidinanin
7、terviewwithreporters,comparedtotheworldcup,the2006CCTVadvertisingproductlineismoreabundant,advertisingsettingsfrom1millionyuanto40millionyuanmorethan10echelon,isexpectedtoincreasefromthreeto40%thenumberofadvertisers.Althoughthisyear'sworldcuphasnotstarted,butincludingcommunications
8、,automotive,beer,clothing,
