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1、BusinessPlanforShanghaiDisneyTableofContents1.Introduction12.TheReasontoChooseShanghai12.1.Political12.2.Economic12.3.Social22.4.Technology22.5.Environment22.6.Legal23.LessonsLearnedfromPastExperience33.1.Financial&Economic33.2.Cultural&Environment44.DifferentiationStrategies44.1.Diff
2、erentiationinScale44.2.DifferentiationinCost64.2.1.PricingDifferentiation64.2.2.AdditionalCost74.3.DifferentiationinProduct74.4.DifferentiationinCulture105.DisneyFlavor&ChineseCharacteristics105.1.ArchitectureStyle105.2.ContentDesign115.3.EatingHabit116.Conclusion121.IntroductionWaltE
3、liasDisney,whowasthemostfamousanimationmasterdesignerinAmerica,establishedthewell-knownWaltDisneyCompany.HecreatedthecartooncharactersMickeyMouse,whichispopularamongtheworld.Tobringhappytotheworld,theWaltDisneyCompanydecidedtobuildathemeparknamedtheDisneyland.TheDisneylandhasbecomethe
4、mostpopularthemeparkallovertheworld.TheDisneylandisapartoftheDisneyamusementpark,whichhasthemehotel,Disneydowntownandsomeotheramusementfacilities.2.TheReasontoChooseShanghaiTofindouttheanswertothequestion,PESTELModelcanbeusedtoanalyzethemacroenvironmentoftheShanghaiDisneyland.ThePESTE
5、Lrepresentsixelementsinfluencedthecompany,whicharepolitical,economic,social,technology,environmentandlegal.Itshouldbenoticedthatitisjustamodeltoanalyzetheenvironment,andishardtoclassifyeveryaspectintoexactoneelementinreality.2.1.PoliticalWiththenationalbecomemoreandmorepowerful,theChi
6、nesegovernmentembracestheforeigncapitaltoinvestinChina.ThisshowstheculturalconfidenceoftheChinese.AlthoughtherearemanyVisaWaivercountries,manyChinesedonotorcannothaveavisatoleavethecountry.IfthepeoplewhodonothaveavisaandwanttovisitaDisneyland,theycouldgiveuptheideasregrettably.Sinceth
7、ereasonmentioned,theShanghaiDisneylandcouldattractthesecustomerstovisititwithoutanyvisa.2.2.EconomicSinceChinabecametheworld’ssecondlargesteconomy,thedisposableincomesofChinesearemuchmoresufficientcomparedwithlastfewyears.Thedecreasingof12Engel’sCoefficientthesesyearsshowsthattheyarew
8、illin
