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1、Onthee-commerceconsumerpsychology-psychologicalanalysisofindividualconsumptionPapersCategory:BusinessAdministrationPapers?-?E-commercePapers?PostTime:2012-12-318:40:00[Abstract]:Theriseofe-commerceandthedevelopmentofcorporatemarketinghasbroughtnewopportunities,butalsot
2、othetraditionalenterprisemarketingpresentsnewchallengestoconsumerpsychologyandbehaviorofthistheory,throughthee-commercefeaturesandindividualconsumptionpsychologicaltrends,aswellase-commercedevelopmentstagerestrictingindividualconsumerpsychologicalfactorsanalysistoexplo
3、rethenetworkofmodernenterprisesfaceparticularconsumerpsychology,tobreakthroughthetraditionalbusinessthinkinglimitations.papersseparatelyfromtheproduct,pricing,marketingdeliverymethod,services,transactionsecurity,andimprovetheirownsevenaspects,adetailedreformoftheexisti
4、ngmarketingstrategy,marketing,buildnewe-commerceoperationmechanism.[Keywords]:e-commerce,theindividualconsumerpsychology,themodernenterprise[Text]:E-commerceisrelyingontheInternetanddevelopednewmarketingmethods,withanopen,global,lowcost,highefficiencycharacteristics,ha
5、vebeenwidelyusedinvariousindustries.Currently,Internet-basedtradingactivity/turnoverisgrowingatgrowingratedoublingeveryyear.Expectedinthenearfuture,thistradingactivity/amountoftotaltradeintheindustrializedcountrieswillaccountforalargeproportionofthisyear(2005,ChinaInte
6、rnetNetworkInformationCenterreleasedthe<7、ached100billionyuan,whileonacellphone,thenetworkwithinsixmonthspurchasingpowerofthe3millionormore.showsthatChina's100millionInternetusersbehindwhatimpliesahugemarket,toseizeInternetusersdemandbusinessapplications,willbeabletoproducewhatkindofeconomicah!'money'Kinginfin
8、itecommercialnetworkapplications,attractingmanyofthemodernenterprise,theenterprise'sowndevelopmentanddemandofindividu
