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1、DIY巧克力店創(chuàng)業(yè)計劃書DIY巧克力店創(chuàng)業(yè)計劃書-38-DIY巧克力店創(chuàng)業(yè)計劃書目錄一、公司簡介.......................................4 1.1公司名稱.............................................41.2業(yè)務描述.............................................4 1.3公司宗旨.............................................4 1.4
2、宣傳口號.............................................4 1.5店面選址.............................................4 1.6公司發(fā)展戰(zhàn)略...................................4二、項目簡介.......................................6 2.1項目概念.............................................62.2
3、項目背景.............................................6 2.3巧克力文化......................................62.4項目的可行性分析..............................9三、市場地點的選擇.................................11 3.1鞍山市經(jīng)濟狀況.....................................113.2消費品市場持續(xù)繁榮.......
4、..........................113.3人民生活水平........................................113.4物價呈持續(xù)上漲趨勢.................................12四、市場調(diào)查.......................................13 4.1問卷調(diào)查............................................13 4.2網(wǎng)絡調(diào)查..................
5、...........................15五、市場評估.....................................17 5.1巧克力評估.............................................17-38-DIY巧克力店創(chuàng)業(yè)計劃書5.2消費者評估..........................................17 5.３需求量評估..........................................18六、
6、投資成本分析...................................206.1前期投資............................................20 6.2開業(yè)后的必要投資..................................20七、經(jīng)營模式手工DIY..............................22 7.1.手工DIY店的消費觸點分析.......................22 7.2.手工DIY店在供應鏈管理中采用延遲制
7、造策略.......22 7.3手工DIY店的生產(chǎn)技術(shù)專業(yè)性低....................23 7.4.手工DIY店在分銷方面的競爭優(yōu)勢................23 7.5手工DIY店的啟動資金.............................24 7.6聯(lián)盟化合作..........................................24 7.7無縫隙產(chǎn)品結(jié)構(gòu)......................................25 7.8公司化管理..
8、........................................26八、營銷策略........................................29 8.１廣告宣傳............................................29 8.２營業(yè)安排.............................................29九、風險管理........................
