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1、MediaIndustryDevelopmentStatusandFutureDevelopmentTrendAnalysis[Abstract]Atpresent,ChinaisenteringadeepeningofreformandrapidDevelopmentofmedia,acriticalperiod,themediaIndustryisinamajorsocialDevelopmentandchanges,itmarkedthepolicyofourcountry'smediaIndustryhasenteredaperiodofinnovation.HowtoseizeMe
2、diaIndustryDevelopmentinChinaagoodopportunitytodevelopandadapttothemodernmediaIndustrypolicysupportsystem,whichiscurrentlyanimportantissuesolved.[Keywords:]mediaIndustryeconomictrendsI.DevelopmentofChina'smediaindustryWiththecontinuouseconomicDevelopment,China'smediaindustryhasbeenconsiderabledevel
3、opment,hasmadebrilliantachievements,butwemustalsolooksquarelyatthisstageinChina'smediaindustryvariousproblems.Asthesocialistmarketeconomysystem,inpArticular,tojoinWTO,marketrequirementscontinuetochangelong-establishedundertheplannedeconomyoftheextensivemediaindustrystructure,whichisthecurrentdevelo
4、pmentofChina'smediaindustrybackground.InthecontextofthisdevelopmentthedevelopmentofChina'smediaindustry,therearestillthefollowingseveralissues:1.Theoveralllowlevelofdevelopment.Tothefourmostpowerfulmediaoftelevisionmedia,forexample,morethan3,000televisionstationsofexistingthantheUnitedKingdom,theUn
5、itedStates,Germany,France,Japanandothertelevisionstationsin11countriescombined.DespitethelargenumberHowever,smallscale,weakcompetitiveness.thedomesticmediaindustryurgentlyindustryconsolidationandconcentration.2.Theinternationallevelislow.Afilmdegreeininternationalbusiness,internationalexpansionshou
6、ldincludetheabilitytouseinternationalculturalresourcecapacityandvideoproducts,domesticandinternationalmarketshare.Degreeofinternationalizationoftelevisioncanbequantifiedthreeaspects,namely,importedtelevisionprogramontheproportionofprogramsanddomesticprograms;majorinternationalaudiencemarketshare;vi
7、deoproductsininternationaltradeincomeandtheproportionoftotaltraderevenue.InternationaltradeincomeintheGreatInmostcases,withmajormarketshareproportionaltotheratings.Ourfilmindustryisstillverylowdegreeofinter
