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1、談述畢業(yè)論文模版談述畢業(yè)論文模版導(dǎo)讀:勃發(fā)展,近年來,服務(wù)業(yè)在國內(nèi)總值中的比重增長的更快,但是快速增長的背后卻出現(xiàn)了一系列嚴(yán)重的問題。在這種情況下,忠誠的顧客成為企業(yè)競(jìng)爭(zhēng)強(qiáng)有力的核心優(yōu)勢(shì)。因此,員工滿意與顧客忠誠關(guān)系的研究對(duì)于服務(wù)型企業(yè)具有極其現(xiàn)實(shí)的意義。本文在分析服務(wù)性企業(yè)滿意員工的行為特征和顧客忠誠影響的因素的基礎(chǔ)上,研究了服務(wù)性企業(yè)員工河南科技學(xué)院新科學(xué)院2014屆本科畢業(yè)論文(設(shè)計(jì))論文題目:服務(wù)性企業(yè)員工滿意度對(duì)顧客忠誠的作用研究學(xué)生所在院系:經(jīng)濟(jì)系所學(xué)專業(yè):市場(chǎng)營銷導(dǎo)師馬清學(xué)(教授)完成時(shí)間:2014年4月21日摘要隨著經(jīng)濟(jì)全球化的加速發(fā)展和我國加入entoftheaccele
2、rationofeconomicglobalizationandChina'sentryintoinginourcountry,inrecentyears,theserviceindustryintheproportionofgrossdomesticgros.Inthiscase,theloyalcustomersbeeastrongcoreenterprisepetitionadvantage.Asaresult,therelationshipbetployeesatisfactionandcustomerloyaltyresearchforservice-orientedbusine
3、sseshastheextremelyrealisticsignificance.Basedontheanalysisofserviceenterprisessatisfiedemployeebehaviorcharacteristicsandinfluencefactorsofcustomerloyalty,onthebasisofserviceenterprisesarestudiedtheroleofemployeesatisfactiononcustomerloyalty.Themainroleisthatimprovethecustomer'scognitiveserviceva
4、lue;Improvecustomercognitionofvalue;Enhancecustomertrustrelationship.KeyployeeSatisfaction;CustomerLoyaltyII目錄摘要.................................................................................................................................IAbstract................................................
5、.........................................................................II一、服務(wù)性企業(yè)滿意員工的行為特征........................................................................1(一)服務(wù)性企業(yè)員工滿意的內(nèi)涵.....................................................................1(二)服務(wù)性企業(yè)滿意員工的行為表現(xiàn)................................
6、.............................1二、服務(wù)性企業(yè)顧客忠誠的影響因素........................................................................2(一)顧客忠誠的內(nèi)涵及作用.............................................................................2(二)顧客忠誠的影響因素............................................................................
7、.....3三、服務(wù)性企業(yè)員工滿意對(duì)顧客忠誠的作用............................................................3(一)提高顧客的認(rèn)知價(jià)值.................................................................................4(二)提高顧客關(guān)系信任.....................