資源描述：
《官員微博傳播-研究——以新浪微博為例》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、華中科技大學(xué)碩士學(xué)位論文AbstractIntheeraofmobileinternet,asamoremobileandmoreimmediatecarrierofinternet,micro-blogmakesitselfhavetheabilityoflinkagecentralizationandmobilizationsothattheriskoftheinternetvirtualcommunityisincreased.However,inthemeantime,micro-blogoffersgoodoppo
2、rtunitiesforthePartyandthegovernmenttoinvolveininternetcommunityandnetizensandalsobecomesaveryimportantavenueforthePartyandthegovernmenttoknowandadministratetheinternet.Themicro-blogbehaviorsofthegovernmentagenciesandofficialsbecomemoreactive.Theyarealsoreshapingth
3、eimageoftheofficialspromotingtheinteractionbetweenofficialsandpeoplegradually.Therefore,anewinternetpoliticalecologyisestablished.Facingthecomplexnetworkenvironmentandmultiplenetworkdiscoursesystem,wehavemanyquestions.Whatisthefeatureoftheofficials’micro-blogsdisse
4、mination?Whatistheeffectoftheofficials’micro-blogsdissemination?Isthereaparadigmoftheofficials’micro-blogs?Basedoncombingthepresentsituationwithbasictheoryoftheofficials’micro-blogs,thesamplesinthepaperareselectedfromthe10officials’micro-blogsinsina.comcomingfromdi
5、fferentgrades,statesandagencieswithscientificresearchmethods.Weanalyzethefivemajorelementsoftheofficials’micro-blogdissemination,thatis,propagatorscontentmediaacceptorsandpropagationeffectsfromvariousaspectsbycontentanalysis.Wefindtherulesintheofficials’micro-blogd
6、issemination,suchasthat,theattitudesoftheofficials’micro-blogsareneutralorpositive;officials’micro-blogsmainlyaffectthefanscomingfromthesamestate;officials’micro-blogareannouncedinnormaltime;commentsofthearewidespreadinonehouraftertheannouncementoftheofficials’micr
7、o-blogs.Inthemeantime,thepaperalsotriestogivesomehelpfulsuggestions,suchas,officialsshouldpromotetheinteractionwiththeirfans;officials’micro-blogsshouldcombinetheirgovernmentalidentitywithfolksyidentity;theofficialsshouldenhancetheirabilityofmedialiteracy.Keywords：
8、Officials’Micro-blogsDisseminationofMicro-blogContentAnalysisII華中科技大學(xué)碩士學(xué)位論文目錄摘要..................................................................
