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1、DESIGNISTHEPROBLEMProductdesigncanhaveatremendousimpactontheworldintermsofusability,waste,andresources.InDesignIstheProblem,NathanShedroffexamineshowtheendemiccultureofdesignoftencreatesunsustainablesolutions,andshowshowtoensurethatdesignprocessesleadtomoresustainableproductsandservices.“I
2、fasustainableworldistobelessaboutstuff,andmoreaboutpeople,whatshoulddesignersdesign?NathanShedroffchallengesdesignerstofocusonwhattheexperienceofasustainableworldcanbelike.Ihopeeverydesignerwillreadthisbook:they’llbeinspiredtolearnthatevenastheystopcreatingstuff,there’sstillalotofworkforth
3、emtodo.”byNATHANSHEDROFFJOHNTHACKARACreatoroftheDoorofPerceptionconference,authorofInTheBubble“Ourgenerationispayingforthemistakes—thedesignmistakes—ofthepast100years.Ratherthantryingtorecyclematerialsandprocessesnotdesignedtobeso,wemustredesignnearlyeverythingtocreateatrulysustainablesoci
4、ety.Thisisnotonlythechallengeforourcurrentgenerationofdesigners,buttheopportunityforfuturedesigners.NathanShedroffshowsusthepathtothisinevitablefuture.”ERICCOREYFREEDAuthorofGreenBuilding&RemodelingforDummies“DesignistheProblemillustratesthat,whendoneintentionallyandthoughtfully,designcanb
5、ethesolutiontoourmostpressingsocialandenvironmentalchallenges.Thebookisacomprehensiveprimerforanyoneinterestedinredesigningnotjustproducts,butthewaywedobusiness,thewayweaddressproblems,andthewayweenvisionandforgeourfuture.”SImRANPREETISETHICo-host/writerofSundanceChannel’sTheGreenandcontri
6、butingauthortoEthicalMarkets:GrowingtheGreenEconomyDESIGNISTHEPROBLEMwww.rosenfeldmedia.comTheFutureofDesignmustbeSustainablemOREONSUSTAINABLEDESIGNwww.rosenfeldmedia.com/books/sustainable-design/byNATHANSHEDROFFforewordbyHunterLovinsDesignistheProblemtheFutureoFDesignmustbesustainableNath
7、anShedroffRosenfeldMediaBrooklyn,NewYorkEntercodeDITPDEfor15%offanyRosenfeldMediaproductdirectlypurchasedfromoursite:http://rosenfeldmedia.comtableoFContentsHowtoUseThisBookixWhoshouldreadthisbook?ixWhat’sinthisbook?xWhatComeswiththisbook?xiiiWhyabookandnotJus
