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1、050301LNZXL756LTDE-P1HowtoWriteaBusinessPlanEntrepreneurshipChallengeImperialCollege6March2001Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKin
2、sey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.050301LNZXL756LTDE-P1Contents?Businessstart-upprocess?WritingtheBusinessPlan?Constructingtheteam1050301LNZXL756LTDE-P1Contents?Businessstart-upprocess?
3、WritingtheBusinessPlan?Constructingtheteam2050301LNZXL756LTDE-P1StagesofaStart-upStage1Stage2Stage3EstablishedcompanyStart-upandgrowthExitofinitialBusinessinvestorsplanpreparationFinancingdecisionBusinessideaInterestofgenerationinvestors3050301LNZXL756LTDE-P15key
4、factorsforsuccessofinnovativestart-upsIdeas?Degreeofinnovation?Scope?PatentNetwork&exchange?CoachingPeople?TraditionalserviceprovidersNetworking?Inventors??AttorneysMatchmaking?Entrepreneurs??PatentlawyersInnovativeserviceprovider?Teammembers?Taxconsultants/–Vent
5、urecapitalistsaccountants–Headhunters?Marketresearchers–Businessangels–Start-upconsultantsCapital?Availability/amount?Needs/responsibilities?Existsforinvestors4050301LNZXL756LTDE-P1ElementsofapromisingbusinessideaSuccessfulideasdemonstratehowbigThekeytosuccessisC
6、LEARMARKETOFthemarketis,thetargetsatisfiedcustomers,notCUSTOMERADEQUATEcustomersandhowtheagreatproductVALUESIZEproductdiffersfromthecompetitionCreateanewproductorIdeasshouldbefeasibleFEASIBILITYSUFFICIENTanewwayofdeliveringwithrealistictimeandANDDEGREEOFanexistin
7、gproduct–doresourceplansPROFITABILITYINNOVATIONbothandcreateanewindustry“Thereisnothingintheworldaspowerfulthananideawhosetimehascome”VictorHugo5050301LNZXL756LTDE-P1InnovationclassificationschemeNewproductNewindustryiont?Microsoft?NetscapeavoicevrInn/setcExistin
8、gindustryNewbusinesssystemoduriontPn?Skilledtrades?Dellevno?EngineeringofficesCConventionInnovationBusinesssystem6050301LNZXL756LTDE-P1Roleoftraditionalservice
