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1、隨著科技的發(fā)展、時(shí)代的進(jìn)步，市場(chǎng)經(jīng)濟(jì)的競(jìng)爭(zhēng)也越來(lái)越激烈與殘酷，在競(jìng)爭(zhēng)中客戶作為審場(chǎng)的最為重要的資源，早已成為市場(chǎng)營(yíng)銷的核心，企業(yè)間誰(shuí)擁有的客戶多，那么誰(shuí)就會(huì)在競(jìng)爭(zhēng)屮占有絕對(duì)的優(yōu)勢(shì)。在市場(chǎng)經(jīng)濟(jì)競(jìng)爭(zhēng)如此激烈的環(huán)境之下，企業(yè)要想立于不敗之地，就必須和與之生存發(fā)展息息相關(guān)的客戶，建立起良好的關(guān)系，在現(xiàn)有客戶資源的基礎(chǔ)之上，維護(hù)好和老客戶的關(guān)系，并且不斷的發(fā)展新的客戶，用企業(yè)高品質(zhì)的產(chǎn)品、優(yōu)質(zhì)的服務(wù)、良好的信譽(yù)樹(shù)立企業(yè)在客戶心目中的良好形象；并以客戶需求為己任，不斷的創(chuàng)新與發(fā)展白身的產(chǎn)品，以滿足客戶的新需求，并規(guī)范企業(yè)內(nèi)部的客戶資源的管理方式、提升企業(yè)的客戶服務(wù)質(zhì)量?？蛻糍Y
2、源管理系統(tǒng)滿足了企業(yè)對(duì)自身客戶資源管理的新要求，減少了客戶資源管理過(guò)程中浪費(fèi)的大量人力、物力和財(cái)力等。本論文正是以客戶資源管理系統(tǒng)的開(kāi)發(fā)過(guò)程為例，從需求分析、設(shè)計(jì)方案、系統(tǒng)設(shè)計(jì)、詳細(xì)設(shè)計(jì)等方面來(lái)對(duì)該系統(tǒng)進(jìn)行全面的闡述和總結(jié)。關(guān)鍵詞：客戶資源管理系統(tǒng)；系統(tǒng)設(shè)計(jì)AbstractWithdevelopmentofscienceandtechnology,thetimesprogress,themarketeconomycompetitionisalsomoreandmorefierceandcruel,bemostimportantresourcebeingamarke
3、tplaceinthecustomerwhocompetesformiddle,thecorebecomingmarketingandsaleslongago,thecustomerwhoownsamongenterpriseismany,whoisthereforelikelytheninoccupyingabsoluteadvantageincompetition.Andundersofierceenvironmentofmarketplaceeconomiccompetition,enterpriseneedstowanttobaseselfonsuregr
4、ound,mustdrawexistingwiththattodevelopthevitallyinterrelatedcustomerrightaway,buildupfinerelation,therelationdefendingtheniceandoldcustomer,developsthenewcustomerceaselessly、useshigh-qualityproductofenterprise,thehighgradeservice,finecredittosetupenterpriseinfineimageincustomermentalv
5、iewabovethebasisnowhavingcustomerresource,;Andandregardcustomerneedasselfsownresponsibility,selfsproductbeinginnovativeanddevelopingceaselessly,tosatisfycustomer'snewneed,standardinternalenterprisecustomerresourcesupervisormode，liftingenterprisecustomerservicequality.Thecustomerresour
6、cemanagementsystemhassatisfiedtheenterprisetoowncustomerresourcemanagementnewrequest,reducedthemassivemanpower,thephysicalresourceandthefinancialresourcewhichinthecustomerresourcemanagementprocesswastesandsoon.Thisthesisisbasedoncustomercustomerresourcemanagementsystemasanexampleofthe
7、developmentprocess,fromneedsanalysis,design,systemdesign,detaileddesignofthesystemtoconductacomprehensiveexpositionandsummary.Keywords:Customerresourcemanagementsystem;SystemDesignIll中文摘要Im英文摘要II目錄Ill引言11系統(tǒng)分析21.1需求分析21.1.1系統(tǒng)實(shí)現(xiàn)功能21.1.2工能模塊分析21.2可行性分析31.2.1可行性分析口的31.2.2技術(shù)可行性31.2.3經(jīng)濟(jì)可行性3
8、1.2.4
