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1、UNIT8 CorporateCultureCONTENTSTeachingAimsTextATextBSupplementingReadingTEACHINGAIMSAfterstudyingthisunit,youarerequiredtoHaveageneralideaofwhatcorporatecultureis.2.Understandthethreetypesofinnovation.3.HaveageneralideaofwhatWalmartcultureis.TextAWhatiscorporateculture?PreviewquestionsWhatisHewlet
2、t-Packard'scorporateculture?HowdidSouthwestmaintainitsculture?HowdoestheHofstedeCulturalOrientationModelclassifycultures?TEXTAReadingComprehensionReadthefollowingsentencesanddecidewhethertheyaretrue（T)orfalse（F)．1.Intheauthor’sopinion,corporatecultureistypicallycreatedunconsciously,basedonthevalues
3、oftheemployeesofanorganization.()2.Hewlett-Packardisacompanywhosecorporatecultureisbasedonrespectforothers,asenseofcommunity,plainhardwork.()3.Southwestisthelargestairlineintheworldbynumberofpassengerscarriedperyear(asof2009).()FTT4.AccordingtoHofstedeCulturalOrientationModel,peopleexpectandacceptp
4、owerrelationsthataremoreconsultativeordemocraticincultureswithlargepowerdistance.()5.InHofstede’sclassificationsofculture,masculineculturesmeanthemalearemorecompetitive,assertive,ambitious,andzealousabouttheaccumulationofwealthandmaterialpossessionsthanthefemale.()FFTEXTAReadingComprehensionTEXTANo
5、tesHewlett-Packard(惠普):Hewlett-PackardCompany,commonlyreferredtoasHP,isanAmericanmultinationalinformationtechnologycorporationheadquarteredinPaloAlto,California,USA.HPisoneoftheworld'slargestinformationtechnologycompaniesandoperatesinnearlyeverycountry.TEXTANotesHPspecializesindevelopingandmanufact
6、uringcomputing,datastorage,andnetworkinghardware,designingsoftwareanddeliveringservices.Majorproductlinesincludepersonalcomputingdevices,enterpriseservers,relatedstoragedevices,aswellasadiverserangeofprintersandotherimagingproducts.TEXTANotesSouthwestAirlines(美國(guó)西南航空公司):SouthwestAirlinesCo.isanAmeri
7、canlow-costairline.TheairlinehasitsheadquartersonthegroundsofDallasLoveFieldinDallas,Texas.Southwestisthelargestairlineintheworldbynumberofpassengerscarriedperyear(asof2009).Southwestmaintainsthethird-large
