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1、上汽集團(tuán)SWOT分析報(bào)告專業(yè):上海對(duì)外貿(mào)易學(xué)院國際營銷學(xué)生:倪帆張宙李明柯楊青雷晨楊文偉宗鵬飛解丞彬朱昊吳曉焱二OO六年四月關(guān)鍵詞:上汽集團(tuán)SWOT分析目錄第1編公司簡(jiǎn)介................................................31.1公司成立發(fā)展........................................................31.2主要經(jīng)營業(yè)務(wù)........................................................31.3產(chǎn)品圖表展示.......................
2、.................................31.4上汽集團(tuán)資質(zhì)........................................................3第2編內(nèi)部?jī)?yōu)勢(shì)..................................................42.1生產(chǎn)多元發(fā)展........................................................42.2研發(fā)體系建設(shè)........................................................42.3營銷渠道建
3、設(shè)........................................................42.4全新經(jīng)營思路........................................................42.5人才培養(yǎng)儲(chǔ)備........................................................5第3編內(nèi)部劣勢(shì)...................................................63.1缺乏自主開發(fā)........................................
4、................63.2缺乏整車生產(chǎn)........................................................63.3缺乏技術(shù)體系........................................................63.4缺乏自主品牌........................................................63.5科技投入不足........................................................63.6組織協(xié)調(diào)性差........
5、................................................63.7財(cái)務(wù)指標(biāo)走弱........................................................6第4編外部機(jī)遇...................................................74.1產(chǎn)業(yè)高速增長(zhǎng)........................................................74.2法律規(guī)范出臺(tái).................................................
6、.......74.3巨頭投資合作........................................................74.4產(chǎn)品結(jié)構(gòu)調(diào)整........................................................74.5產(chǎn)業(yè)重組整合........................................................7第5編外部威脅..................................................85.1國外對(duì)手搶攤.........................
7、...............................85.2研發(fā)能力偏弱........................................................85.3競(jìng)爭(zhēng)形勢(shì)激烈........................................................85.4行政壟斷殘存.......................................