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1、STRICTLYPRIVATEANDCONFIDENTIALOfcomParticipationTV:marketoverviewFINALREPORTMarch2007MediatiqueLimitedisaregisteredLimitedcompanyinEnglandandWales.CompanyNo.4575079.VATregistration830343657Contents1.Executivesummary.........................................
2、........................................52.Introduction............................................................................................7Purposeofthisreport................................................................................7Methodol
3、ogy.............................................................................................8Disclosuresanddisclaimer..........................................................................83.Definitionsandcontext.....................................
4、......................................9Background..............................................................................................9Definitions................................................................................................94.In
5、dustryvaluechain.............................................................................11Voicevaluechain....................................................................................11Mobiletextvaluechain........................................
6、....................................13Howthevaluechainoperates...................................................................14Originatingnetworkoperators..................................................................14Terminatingnetworkoperators...
7、.............................................................14Networktransactionoperators.................................................................14Channeloperatorsandproducers.............................................................15Vertical
8、integrationintheindustry.............................................................175.ParticipationTVservices:overviewbycategory...................................18TVquizservices..........................