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1、Distributionstrategy[movinggoodsandservicesfromproducerstobuyers]DecisionssuchaswheretoofferproductsforsaleLogistics[theprocessofphysicallymovinginformation,goodsandservices]?Distributionchannels?Wholesaling?Retailing?Distributionchanneldecisionsandphysicaldistribution?DistributionstrategyDeal
2、swiththemarketingactivitiesandinstitutionsinvolvedingettingtherightgoodorservicetothefirm^customers-Distributiondecisionsinvolve:modesoftransporation^warehousing,inventorycontrol,orderprocessing,andselectionofmarketingchannelsthataretypicallymadeupofintermediariessuchasretailersandwholesalersm
3、ovingaproductfromproducertofinalpurchaser.Distributionchannel,paththroughwhichproductsandlegalownershipofthemflowfromproducertoconsumerorbusinessuser.Physicaldistribution,theactualmovementofproductsfromproducertoconsumersorbusinessusers.>Distributionchannels?Directdistributionchannel[whichcarr
4、iesgoodsdirectlyfromproducertoconsumerorbusinessuser.]OMostcommonintheB2Bmarket?Commonlyfoundinthemarketingofrelativelyexpensive,complexproductsthatmayrequiredemonstrations?Theinternetmakesdirectdistributionanattractiveoptionforretailcompanies.e.g>Clinique*?Distributionchannelsusingmarketinter
5、mediariesMarketingintermediary,abusinessthatmovesgoodsbetweenproducersandconsumersorbusinessusers,inclcudingtwocategoriesofwholesalersandretailers.[performvariousfunctionsthathelpthedistributionchanneloperatesmoothly;suchasbuying,selling,storing,andtransportignproducts;sortingandgradingbulkyit
6、ems;andprovidinginformationtootherchannelmembers]Intermediariesoftenaddsignificantvaluetoaproductasitmovesthroughthedistributionchannel:Ocreatingutility(helpensurethatproductsareavailableforsalewhencustomerswanttopurchasethem]Oprovidingadditionalservices[performsuchimportantservicesastransport
7、ingproductstoconvenientlocations]Oreducingcosts
8、cutthecostsofbuyingandselling,byrepresentingnumerousproducers]>Wholesaling[Wholesaler,distributionchannelmemberthatsellsprimarilytoretailers,orotherwholesalers,orbusinessusers]Wholesalingi
