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1、BusinessEnvironmentWhatAretheFirm’sStrengths,Weaknesses,OpportunitiesandThreats?SWOTrepresentsthefirstletterinStrengthsWeaknessesOpportunitiesThreatsForacompany’sstrategytobewell-conceived,itmustbematchedtobothResourcestrengthsandweaknessesBestmarketopportunitiesandexternalthreatstoitswell-beingSWOT
2、ChecklistforAnalyzingOrganisationalStrengthsandWeaknessesManagementandOrganizationManagementknow-howDegreeofcentralizationOrganizationchartsBrandnameimageFinanceProfitmarginDebt-equityratioInventoryratioReturnoninvestmentCreditratingMarketingDistributionchannelsMarketshareAdvertisingefficiencyCustom
3、erloyaltyPricingstrategyServicereputationDistributorsProductionPlantlocationMachineryPurchasingsystemQualitycontrolProductivity/efficiencyHumanResourcesEmployeeexperienceandeducationTurnoverandabsenteeismWorksatisfactionProductProductlifecycleNew-productinnovationsCostadvantageTechnologyProductionli
4、neFinancialresourcesSalesrevenueProductqualitySWOTAnalysisSWOTThingsthecompanydoeswell.Thingsthecompanydoesnotdowell.Conditionsintheexternalenvironmentthatfavourstrengths.Conditionsintheexternalenvironmentthatdonotrelatetoexistingstrengthsorfavorareasofcurrentweakness.InternalExternalIdentifyingtheO
5、rganisation’sOpportunitiesOpportunitiesintheEnvironmentOrganisation’sOpportunitiesOrganization’sResources/CapabilitiesSWOTAnalysisOpportunitiesandThreatsEXTERNALGeneralEnvironmentFiveForces(competitiveenvironment)StakeholdersGeneralEnvironmentEconomicPolitical/LegalTechnologicalGlobalDemographicSoci
6、oculturalTheExternalEnvironmentIndustryEnvironmentThreatofnewentrantsPowerofsuppliersPowerofbuyersProductsubstitutesIntensityofrivalry1.Strategydictatedbytheexternalenvironmentsofthefirm(whatopportunitiesexistintheseenvironments?)2.Firmdevelopsinternalskillsrequiredbyexternalenvironment(whatcanthefi
7、rmdoabouttheopportunities?)GeneralEnvironmentSocioculturalSegmentLanguageDietConcernsaboutenvironmentAttitudesaboutphysicalactivitiesandexercisesEmphasizeonservicequalityDemandforconveniencePolitical/
