資源描述：
《Translation of Brand Names-商標(biāo)語的翻譯》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、Translationofbrandnames商標(biāo)語的翻譯AbstractTranslationofbrandnamesisaformofinterculturalcommunication.HoweverwetranslatetheChinesebrandnamesintoEnglishonesortranslatetheEnglishbrandnamesintoChineseones,languagelaws,culturalpsychology,aestheticinterestandsomeotherfactorswillbeinvolved.Thetransl
2、atorsshouldalsopayattentiontosomeculturaltaboosandchooseappropriatemethodtotranslate.Ofcourse,brandnametranslationisnotasimplething.Sometimesthegoodtranslatednamelikestheinherentone,whenwetranslatebrandnamethereissomethingwecandotostriveforperfection.Onegoodkindofcommodityaddingonagoodna
3、meisnotdifferentwithimprovingonperfection,anditscharmisinfinite.KeyWordsTranslationofbrandnames;principles;methods;culturaltaboos;摘 要商標(biāo)名的翻譯是一種跨文化交際形式，不管是中文商標(biāo)的英譯還是英文商標(biāo)的漢譯，都會(huì)涉及到語言規(guī)律、文化心理、審美情趣等方面的因素。商標(biāo)翻譯者在遵循翻譯原則的同時(shí)，也要注意一些商標(biāo)翻譯的文化禁區(qū)，并且選擇適當(dāng)?shù)姆椒▉磉M(jìn)行翻譯。當(dāng)然，商標(biāo)的翻譯絕不是簡單的問題。有時(shí)好的譯名也有自然天成的味道，所以在翻譯商標(biāo)時(shí)我們大有
4、文章可做，可以精益求精。一種好的商品，加上一個(gè)動(dòng)聽上口的名字，無異于錦上添花，魅力無窮。關(guān)鍵詞商標(biāo)翻譯；原則；方法；文化禁區(qū)；IntroductionThehumansocietyhasenteredthe21stcentury.Theinternationaltradeisdevelopingfast.Thenationalboundaryconceptdesalinatesgradually,whenthescaleofthecommercialcooperationandthecommodityimportandexportexpandunceasingly.Im
5、portandexportproductinforeignlandwhethercandevelopthemarketandseizethemarketsuccessfully;thebrandnametranslationisplayingthepivotalrole,besidesmediumadvertisement.Thecommoditybrandnameissimilartohuman'sname.Thetranslatedbrandnameisthesecondnameofcommodityinothercountry,itsimportanceissel
6、f-evident.D.EquivalencePrincipleofBrandNameTranslationEquivalenceisthecoreinthewesttranslationtheory.In1961,afamouspersonpointedout:“Theinfluencewhichthetranslatedworksgivesusshouldbeidenticalwiththeinfluencewhichtheoriginaltextgivesitsfirstaudience.”Theprincipleofequivalenceissuitforbra
7、ndnametranslationbestinallthetranslationtheories.Accordingtotheprincipleofequivalence,translatedbrandnamemusthavetwofactors:a.Translatednameshouldhavethebrandnameform.b.Thetranslatedonemusthavetheabilitytoproducethesameorapproximatefunctionsoftheoriginalbrandname.Thatisto
