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1、ABriefStudyonTranslationofBrandNames論文方向：翻譯學指導教師：SubmittedtoEnglishDepartmentOfForeignLanguagesSchoolofShandongUniversityInPartialFulfillmentoftheRequirementFortheDegreeofBachelorofArtsContentsAbstract1摘要.................................................
2、...............................................................................2Introduction3ChapterⅠ.CommonMethodsofTheTranslationofBrandNames41.1Literaltranslation........................................................................................
3、41.2Freetranslation............................................................................................51.3Transliteration..............................................................................................6ChapterⅡ.FactorsthatInfluenc
4、etheTranslation62.1Culturalfactors.62.2Customsandhabitsfactors.........................................................................72.3?Otherfactors.7ChapterⅢ?.HowtoBuildanInternationalizedBrandName................................83.1?TranslateDirec
5、tly83.2Renamingtheproducts93.3Coiningbrandnames.................................................................................10Conclusion11Bibliography...................................................................................................
6、.............12AbstractBrandnameisoneoftheeffectivewaystohelpcompaniestospreadtheiridentitiesandbetterselltheircommodities.Withtheglobalizationofeconomy,theinternationaltradehasbecomeintoaverycriticalpowerforpromotingtheeconomydevelopmentofthewholeworld
7、.Thetranslationofbrandnamesbecomingmoreandmoreimportant.But,theproblemis,intheprocessoftranslation,togetagoodtranslatedbrandnameisveryhard.Ononehand,themethodoftranslationisaprettycomplexsubjectinitself.Ontheotherhand,therearesomefactorsthathaveadirecti
8、nfluenceontheresultsofthetranslation.Furthermore,alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeOrganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.Ho
