資源描述：
《swot analysis template》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、SWOTanalysistemplateDescribewhatyouareassessinghere:InternalStrengthsExamplesofstrengthsmightinclude(replacethesewithyours):·Theadvantagesofyourproductorservice·Youruniquesellingpoints(USP)·Theresourcesavailabletoyou-includingequipment,peopleandfinances·You
2、rmarketreachandmarketshare·Thenumberandvarietyofsaleschannelsyouhave·Yourbrandstrength·Qualifications,accreditation,certification·Yourlocation·Yournetworks-includingtradebodiesyouareamemberof·Anythinginnovativeaboutyourproduct,serviceoroperationWeaknessesEx
3、amplesofweaknessesmightinclude(replacethesewithyours):·Thedisadvantagesofyourproductorservice·Alackofresources-equipment,people,finances·Cashflowdifficulties·Poorreputationorbrandidentity·Lackofdifferentiationfromcompetitors·Poormanagementstructures·Lowmora
4、le·Anunder-developedbusinessplanwithnocleargoalsorobjectives·Yourlocation·Over-relianceonasinglecustomerInternalExternalOpportunitiesExamplesofopportunitiesmightinclude(replacethesewithyours):·Technologicaldevelopments·Newmarketsopeningup·Favourabletrendsin
5、yourmarket·Productorbusinessdevelopment·Competitorsarelookingvulnerable·Social/politicaldevelopmentsoffermarketingopportunities·Newfundingavailable·Partnerships/jointventures·Stafftraininganddevelopment?ThreatsExamplesofthreatsmightinclude(replacethesewithy
6、ours):·Afallindemand·Theeconomy-eg,interestratechanges·Politicalchanges·Newlegislation·Lossofcontractsorpartners·Lossofimportantstaff·Financialbackerwithdraws·Competitorssellingnew/innovativeproductsorservices·DevelopmentsinIT/technologyleavesyourequipmentl
7、ookingold-fashioned·Yourpremisesaredeteriorating/equipmentcomingtotheendofitslife·Anew?competitorentersthemarketExternal
