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1、畢業(yè)論文題 目: 淺析我國冰箱行業(yè)之路專 業(yè): 班 級:學 號:姓 名:指導老師:二〇〇九年六月摘要冰箱作為較早進入城市家庭的家用電器，冰箱在國內已發(fā)展了20多年。中國的冰箱市場經過多年的價格戰(zhàn)和快速發(fā)展后市場已變得成熟。本文對中國冰箱行業(yè)的發(fā)展作了分析，本文共五章：第一章介紹冰箱的基礎；第二章介紹了我國冰箱業(yè)的現狀及營銷渠道；第三、四章重點分析了我國未來冰箱市場的主力市場---農村市場；第五章簡單分析了我國冰箱本身的發(fā)展方向。本書取材廣泛，僅表達個人觀點，僅供參考。關鍵詞：冰箱、營銷渠道、市場、農村AbstractTherefrigeratortookentersthe
2、cityfamilyearlythedomesticelectricappliances,therefrigeratorindomestichasdevelopedformorethan20years.AfterChina'srefrigeratormarketpassesthroughmanyyearpricewarsandthefastdevelopmentthemarkethasbecomemature.ThisarticlehasmadetheanalysistotheChineserefrigeratorprofessiondevelopment,thethisartic
3、lealtogetherfivechapters:Firstchapterintroducestherefrigeratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthemarketingchannel;Third,fourchaptershaveanalyzedourcountrywithemphasisfuturetherefrigeratormarketmainforcemarket---Ruralmarket;Fifthchapterhassimpl
4、yanalyzedourcountryrefrigeratoritselfdevelopmentdirection.Thisbookselectioniswidespread,onlyexpressesindividualviewpoint,onlysuppliesthereference.Keywords:Refrigerator,marketingchannel,market,countryside目錄摘要...............................................................IAbstract...............
5、..........................................II第一章概述......................................................11.1、冰箱的發(fā)明................................................11.2、冰箱的原理................................................1第二章冰箱的營銷渠道..........................................22.1中國冰箱業(yè)的現狀..........
6、.................................22.1.1產銷規(guī)模...............................................22.1.2技術優(yōu)勢...............................................22.1.3、市場需求...............................................32.2我國冰箱營銷渠道概況.......................................32.2.1我國冰箱營銷渠道的演變歷史.................
7、............32.2.2我國冰箱營銷渠道的現狀.................................62.2.3我國冰箱營銷渠道的趨勢.................................8第三章農村冰箱市場發(fā)展.......................................123.1農村冰箱行業(yè)..............................................123.1.1市場背景.....
