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1、市場營銷畢業(yè)論文網(wǎng)盤下載http://qq705873717.ys168.com/畢業(yè)論文題 目: 淺析我國冰箱行業(yè)之路?! I(yè): 班 級:學(xué) 號:姓 名:指導(dǎo)老師:二〇〇九年六月38市場營銷畢業(yè)論文網(wǎng)盤下載http://qq705873717.ys168.com/摘要冰箱作為較早進(jìn)入城市家庭的家用電器,冰箱在國內(nèi)已發(fā)展了20多年。中國的冰箱市場經(jīng)過多年的價格戰(zhàn)和快速發(fā)展后市場已變得成熟。本文對中國冰箱行業(yè)的發(fā)展作了分析,本文共五章:第一章介紹冰箱的基礎(chǔ);第二章介紹了我國冰箱業(yè)的現(xiàn)狀及營銷渠道;第三、四章重點(diǎn)分析了我國未來冰箱市場的主力市場---農(nóng)村市場;第五章
2、簡單分析了我國冰箱本身的發(fā)展方向。本書取材廣泛,僅表達(dá)個人觀點(diǎn),僅供參考。關(guān)鍵詞:冰箱、營銷渠道、市場、農(nóng)村38市場營銷畢業(yè)論文網(wǎng)盤下載http://qq705873717.ys168.com/AbstractTherefrigeratortookentersthecityfamilyearlythedomesticelectricappliances,therefrigeratorindomestichasdevelopedformorethan20years.AfterChina'srefrigeratormarketpassesthroughmanyyearpri
3、cewarsandthefastdevelopmentthemarkethasbecomemature.ThisarticlehasmadetheanalysistotheChineserefrigeratorprofessiondevelopment,thethisarticlealtogetherfivechapters:Firstchapterintroducestherefrigeratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthem
4、arketingchannel;Third,fourchaptershaveanalyzedourcountrywithemphasisfuturetherefrigeratormarketmainforcemarket---Ruralmarket;Fifthchapterhassimplyanalyzedourcountryrefrigeratoritselfdevelopmentdirection.Thisbookselectioniswidespread,onlyexpressesindividualviewpoint,onlysuppliesthereferen
5、ce.Keywords:Refrigerator,marketingchannel,market,countryside38市場營銷畢業(yè)論文網(wǎng)盤下載http://qq705873717.ys168.com/目錄摘要...............................................................IAbstract.........................................................II第一章概述.............................................
6、.........11.1、冰箱的發(fā)明................................................11.2、冰箱的原理................................................1第二章冰箱的營銷渠道..........................................22.1中國冰箱業(yè)的現(xiàn)狀...........................................22.1.1產(chǎn)銷規(guī)模.............................................
7、..22.1.2技術(shù)優(yōu)勢...............................................22.1.3、市場需求...............................................32.2我國冰箱營銷渠道概況.......................................32.2.1我國冰箱營銷渠道的演變歷史.............................32.2.2我國冰箱營銷渠道的現(xiàn)狀.................................62.2