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1、冷鏈儲存和配送問題外文翻譯外文翻譯原文Problemsofcoldstorage&distributionMaterialSource:InternationalJournalofRetail&DistributionManagementAuthor:BillTibbalsTherecentremarkableheat-wavehasfocussedattentionontheimportanceof"thecoldchain"inthedistributionoffreshfoods,andchangesinfoodbuyinghabitsmeanthatthequestion
2、oftemperaturecontrolledstorageanddistributionisbecomingincreasinglyimportanttotheretailerInthisfeaturewelookatsomeofthetrendswhichwereevidentintherecentTemperatureControlledStorageandDistributionShowatWembley,andtalktoafewoftheprincipalcompaniesinthebusiness.BillTibbalsTHEFOODbuyinghabitsofth
3、ehousewifein1983musthavebeenradicallychangedsincetheadventoftherefrigeratorand,inrecentyears,thedeepfreeze:bynowthefirstislargelyuniversalandsincetheblisteringsummersof'75and'76theincidenceofthelatterveryhigh.Certainly,thisyear'sfreakheatwaveswillbegoodnewsforthedeepfreezemanufacturersandfree
4、zercentresTheoldmyththatbuying'inbulk'wouldsavethehousewifehundredsofpoundsayear,simplybyinvestinginadeepfreeze,haslongbeendebunked.Whatyoudohearis:"Idon'tactuallysavemoney.Wetendtoeatmore;andit'samazinglyconvenient."Butthedeepfreezehasdefinitelymadeadifferencetobuyinghabits;ithasbroadenedthe
5、selectionofitemschosenforthesupermarkettrolley.Theshoppinglisthasdisappearedinfavorofarandomselectionofrememberedlabelsbasedonthe'we-eat-a-lot-of-that'premiseEventheheatwavesofJulymusthavemadelittledifferencetosuchaconsumershoppingpattern.TherearenoprizesforsuggestingthaticecreamsaleswereupWa
6、ll'sdoubledproductioninmid-July,orcannedsoftdrinks,ordelicatessenmeatsforsalads.Butaconsumerrestockingthedeepfreezewouldcertainlyhavemadenochangestotheroutineofvisitingthesupermarketandfreezercentre.Domesticrefrigerationhashadamarkedimpactonthewholestructureoffoodretailing.Ifyouallowthatthede
7、epfreezepermitsthecustomertobuylessfrequently,butinlargerquantities,thenitisclearthateveryfacetofretailingisaffectedbythisfactor.Weknowthatmorepeoplearebuyingdeepfreezers,andwillthuschangetheirpurchasinghabitsaccordingly.Wealsoknowthatretaile
