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1、外文翻譯原文Problemsofcoldstorage&distributionMaterialSource:InternationalJournalofRetail&DistributionManagementAuthor:BillTibbalsTherecentremarkableheat-wavehasfocussedattentionontheimportanceof"thecoldchain"inthedistributionoffreshfoods,andchangesinfoodbuyinghabitsmeanthatthequesti
2、onoftemperaturecontrolledstorageanddistributionisbecomingincreasinglyimportanttotheretailer.InthisfeaturewelookatsomeofthetrendswhichwereevidentintherecentTemperatureControlledStorageandDistributionShowatWembley,andtalktoafewoftheprincipalcompaniesinthebusiness.BillTibbalsTHEFO
3、ODbuyinghabitsofthehousewifein1983musthavebeenradicallychangedsincetheadventoftherefrigeratorand,inrecentyears,thedeepfreeze:bynowthefirstislargelyuniversalandsincetheblisteringsummersof'75and'76theincidenceofthelatterveryhigh.Certainly,thisyear'sfreakheatwaveswillbegoodnewsfor
4、thedeepfreezemanufacturersandfreezercentres.Theoldmyththatbuying'inbulk'wouldsavethehousewifehundredsofpoundsayear,simplybyinvestinginadeepfreeze,haslongbeendebunked.Whatyoudohearis:"Idon'tactuallysavemoney.Wetendtoeatmore;andit'samazinglyconvenient."Butthedeepfreezehasdefinite
5、lymadeadifferencetobuyinghabits;ithasbroadenedtheselectionofitemschosenforthesupermarkettrolley.Theshoppinglisthasdisappearedinfavorofarandomselectionofrememberedlabelsbasedonthe'we-eat-a-lot-of-that'premise.EventheheatwavesofJulymusthavemadelittledifferencetosuchaconsumershopp
6、ingpattern.Therearenoprizesforsuggestingthaticecreamsaleswereup(Wall'sdoubledproductioninmid-July),orcannedsoftdrinks,ordelicatessenmeatsforsalads.Butaconsumerrestockingthedeepfreezewouldcertainlyhavemadenochangestotheroutineofvisitingthesupermarketandfreezercentre.Domesticrefr
7、igerationhashadamarkedimpactonthewholestructureoffoodretailing.Ifyouallowthatthedeepfreezepermitsthecustomertobuylessfrequently,butinlargerquantities,thenitisclearthateveryfacetofretailingisaffectedbythisfactor.Weknowthatmorepeoplearebuyingdeepfreezers,andwillthuschangetheirpur
8、chasinghabitsaccordingly.Wealsoknowthatretailersaretur
