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1、鄭州大學(xué)西亞斯國際學(xué)院本科畢業(yè)論文（設(shè)計）題目精準(zhǔn)營銷以及其在煙草行業(yè)的應(yīng)用指導(dǎo)教師周官志職稱__講師___學(xué)生姓名張海洋學(xué)號20081216235專業(yè)市場營銷班級2院（系）商學(xué)院完成時間2012年4月16日maintenancemeasures,thereisabigsecurityrisk,managementhashadagreatimpacttothecity.3.1-8busterminalstationstatusinYibincitylayouts(4)hoursofoperationmostofYibincitybuslinesin5:30-6:20,andbasical
2、lymeettheYibintravelneeds.Bus13精準(zhǔn)營銷以及其在煙草行業(yè)的應(yīng)用摘要隨著時代的發(fā)展,大眾營銷的模式已經(jīng)不再奏效了,大眾營銷模式將被精準(zhǔn)營銷所顛覆。在營銷傳播手段日漸多元化、廣告投放成本日漸高漲的現(xiàn)代社會,企業(yè)必須要有更精準(zhǔn)并可衡量的營銷溝通,并借此來提高資本回報率。而客戶的個性化需求也使得分析企業(yè)與消費(fèi)者之間進(jìn)行信息溝通對消費(fèi)者需求的滿足越來越重要，現(xiàn)代營銷理論認(rèn)為，“精準(zhǔn)營銷”是在精準(zhǔn)定位的基礎(chǔ)上，依托現(xiàn)代信息手段建立個性化的溝通服務(wù)體系，實現(xiàn)現(xiàn)代企業(yè)可度量的低成本擴(kuò)張之路。本論文通過新型營銷模式——精準(zhǔn)營銷來探討其在煙草行業(yè)的運(yùn)用,提出了針對每個階段的精準(zhǔn)
3、營銷策略,旨在對企業(yè)實施營銷有較好的實踐價值。關(guān)鍵詞：精準(zhǔn)營銷；煙草行業(yè)；策略maintenancemeasures,thereisabigsecurityrisk,managementhashadagreatimpacttothecity.3.1-8busterminalstationstatusinYibincitylayouts(4)hoursofoperationmostofYibincitybuslinesin5:30-6:20,andbasicallymeettheYibintravelneeds.Bus13Precisionmarketinganditsapplicatio
4、nintobaccoindustryAbstractWiththedevelopmentofthetimes,massmarketingpatternalreadynolongerworked,massmarketingmodewillbethesubversionofprecisionmarketing.Intheincreasinglydiversifiedmeansofmarketingcommunication,advertisingcostsrisinginmodernsociety,theenterprisesmusthavemorepreciseandmeasurablem
5、arketingcommunication,andtoincreasetherateofreturnoncapital.Whilethecustomerlifecycletheoryemphasizesthevalueofcustomerperiodically,totheenterprisecustomerstagemanagementareofguidingsignificance.Thisallowstheanalysisofinformationcommunicationbetweenenterprisesandconsumersoftheconsumerdemandtomeet
6、themoreandmoreimportant,themodernmarketingtheorythinks,"precisionmarketing"isintheprecisebasis,relyingonmoderninformationmeanstoestablishpersonalizedcommunicationservicesystem,therealizationofamodernenterprisemeasurablelow-costexpansionpath.Thisarticlethroughthenewmarketingmode--precisionmarketin
7、gtodiscussitsapplicationintobaccoindustry,proposedinviewofeachstageoftheprecisionmarketingstrategy,designedtocarryouttotheenterprisemarketinghasgoodpracticalvalue.Keywords:precisionmarketing,tobaccoindustry,strategymai
