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1、Marketingacrossculture：TheImpactofCulturalValuesonMarketingEthicalNorms:AStudyinIndiaandtheUnitedStates----市場營銷論文-->Marketingacrossculture：TheImpactofCulturalValuesonMarketingEthicalNorms:AStudyinIndiaandtheUnitedStatesTableofContent1.Introduction11.1ProblemStatement11.2PurposeoftheStudy22.Literat
2、ureReviesinMarketing22.1.1Culture22.1.2EthicalNormsinMarketing32.1.3RelationshipbetsinMarketing42.2TrompenaarsandHampden-Turner’sFrameent52.3.3EthicalIntention53.ImpactofCulturalValuesonEthicalNormsinMarketing63.1CaseStudyinIndiatheUnitedStates63.2Implications74.Conclusion7References7客戶要求說明：GROUP作
3、業(yè),是Marketingacrossculture方面的,2000字的作業(yè),我被分配到寫500字,能否叫當(dāng)然為我寫這篇個(gè)人作業(yè)的老師抽空幫我寫幾下,相信以他的實(shí)力一二個(gè)小時(shí)就能寫完,如果他忙的話,請(qǐng)其它老師幫我寫下也行.附件里,HANDBOOK第十六頁中有作業(yè)的要求.我被分配到的作業(yè)內(nèi)容如下:背景:小組選取了Gillette公司的剃須刀進(jìn)入中東國家伊朗,因?yàn)橹袞|國家有很多不刮胡子,所以Gillette產(chǎn)品進(jìn)入時(shí)市場銷售情況并不好,后來公司改變經(jīng)營冊(cè)略,把產(chǎn)品進(jìn)行改進(jìn),推廣可以修理胡須的剃須刀,并鼓勵(lì)中東國家的消費(fèi)者使用吉列的產(chǎn)品.我被要求寫Gillette產(chǎn)品的4P'S里的ProductP
4、rice兩個(gè)部分,一共是500字.TABLEOFCONTENTSGENERALINTRODUCTION4Thepurposeofthismodulehandbook4ODULEINFORMATION61.0Briefdescriptionofthemoduleandmoduleaims62.0Learningoutesofthismodule62.1KnoatchedtoAssessment73.0ODULESCHEDULE5.0AssessmentDetails125.1Detailsofcourseent125.2StrategicMarketingTechniquesGroupCou
5、rseent1(40%)RequirementsSpecificRequirementsforpleteCourseationStructureandDevelopmentAssessmentHelpfulhints5.3StrategicMarketingTechniquesCourseent2(60%)RequirementsSpecificRequirementsforpleteCourseation13StructureandDevelopment13Assessment14Helpfulhints145.4Assessmentcriteria175.5Handingininati
6、ons5.7Responsibilitiesforstudyingandcourseunications251.1Noticeboards,theail251.2ContactingAcademicStaff261.3TheStudentSupportandGuidanceOffice271.4StudentrepresentationonSchoolmittees271.5GenericStudySkillsSupport281.6EqualOpportunitiesIssues281.7EnglishLanguageSupport28PART3:MODULEHANDBOOKEVALUA
7、TION30GENERALINTRODUCTIONYouodulehandbookcontainsbothmodule(course)specificinformationandinformationthatrelatesmorege-->nerallytoyourstudies.Youeinformationinallthemodule(course)handbooksthatyoureceiveforallofyou
