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《English Morphology in Advertising 廣告英語(yǔ)的詞匯特點(diǎn)》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、EnglishMorphologyinAdvertising廣告英語(yǔ)的詞匯特點(diǎn)Abstract:Advertisinglanguageisfascinatingandpersuasive.Theuseofthevocabularyhasitsuniquenovelty.ThispapersetEnglishadvertisingasanexampletohaveatentativediscussionofthecharacteristicsoftheuseofvocabulary.Keywords：English;advertis
2、inglanguage;lexicalfeatures摘要:廣告語(yǔ)言引人入勝、說(shuō)服力強(qiáng)。在詞匯方面的運(yùn)用有其獨(dú)特、新穎之處。本文擬就廣告英語(yǔ)為例,對(duì)其詞匯運(yùn)用方面的特點(diǎn)作一番初步的探討。關(guān)鍵詞：英語(yǔ)；廣告語(yǔ)言；詞匯特點(diǎn)1．IntroductionAsChinahassuccessfullyjoinedtheWTO,theworldeconomygrowingtrendtowardsintegration.Everydaywearefullofadvertisingexposuretosociety.NotonlyistheChin
3、eseadvertising.,advertisinginvariouslanguages,especiallyEnglishadseverywhere.Adsintomillionsofhouseholds,toinfiltrateeveryaspectofpeople'slives.InEnglishadvertising,shoddy,dullmonotonyofcoursethereare,butinmanyingenious,innovative,anduniquesuperiorworks.Thishigh-quali
4、tyadvertisinginthelanguagewhohavegreatattentiontomakegreatefforts.Tolively,interestingresults.Isareadableliterarymasterpiece,thefightforcustomers,expandingtrade,openmarkets,promotecompetitionplayedanimportantrole.AsanimportantpartofEnglishadvertisinglanguageofanad-ads
5、inEnglish,inadditiontothegeneralcharacteristicsoftheEnglishlanguage,therearealsoitssignificantfeatures,andthisispreciselythecharacteristicsofsignificantperformanceinitsvocabulary.Thesmallestasalanguage,theuseofthemostbasicindependentunitofthearticleintheunderstandingo
6、fthewordplaysanimportantroleintheprocess.Whetherthereader,orthetranslatorisconcerned,thereisnoclearmeaning,itwouldnotgraspthemeaningofsentencesandarticles.Therefore,thisarticleintendstoadsinEnglishasanexample.Lexicalfeaturesforsomeoftheirpreliminarystudy.2.Body2.1Eval
7、uativeadjectivesandadjectivescomparativeandsuperlative2.1.1UsuallyusestrongcolorscomplimentevaluativeadjectivesExtensiveuseofEnglishadvertisementsoftenstrongcolorscomplimentevaluativeadjectivesinordertomakeadvertisingtheproductsordisseminationofinformationinthemindsof
8、consumersavaguebutbeautifulimage,soastoachievemarketingpurposes.Suchas:????1.SupremeReds(Paris,L'Orealhairdyecreamseriesofad
