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1、EnglishMorphologyinAdvertising廣告英語的詞匯特點學生姓名：SEASON專業(yè)班級：英語0901學號：課程名稱：英語詞匯學任課教師：二〇一〇年十二月EnglishMorphologyinAdvertising廣告英語的詞匯特點Abstract:Advertisinglanguageisfascinatingandpersuasive.Theuseofthevocabularyhasitsuniquenovelty.ThispapersetEnglishadvertisingasanexampletohaveatentati
2、vediscussionofthecharacteristicsoftheuseofvocabulary.Keywords：English;advertisinglanguage;lexicalfeatures摘要:廣告語言引人入勝、說服力強。在詞匯方面的運用有其獨特、新穎之處。本文擬就廣告英語為例,對其詞匯運用方面的特點作一番初步的探討。關鍵詞：英語；廣告語言；詞匯特點1．IntroductionAsChinahassuccessfullyjoinedtheWTO,theworldeconomygrowingtrendtowardsintegra
3、tion.Everydaywearefullofadvertisingexposuretosociety.NotonlyistheChineseadvertising.,advertisinginvariouslanguages,especiallyEnglishadseverywhere.Adsintomillionsofhouseholds,toinfiltrateeveryaspectofpeople'slives.InEnglishadvertising,shoddy,dullmonotonyofcoursethereare,butinma
4、nyingenious,innovative,anduniquesuperiorworks.Thishigh-qualityadvertisinginthelanguagewhohavegreatattentiontomakegreatefforts.Tolively,interestingresults.Isareadableliterarymasterpiece,thefightforcustomers,expandingtrade,openmarkets,promotecompetitionplayedanimportantrole.Asan
5、importantpartofEnglishadvertisinglanguageofanad-adsinEnglish,inadditiontothegeneralcharacteristicsoftheEnglishlanguage,therearealsoitssignificantfeatures,andthisispreciselythecharacteristicsofsignificantperformanceinitsvocabulary.Thesmallestasalanguage,theuseofthemostbasicinde
6、pendentunitofthearticleintheunderstandingofthewordplaysanimportantroleintheprocess.Whetherthereader,orthetranslatorisconcerned,thereisnoclearmeaning,itwouldnotgraspthemeaningofsentencesandarticles.Therefore,thisarticleintendstoadsinEnglishasanexample.Lexicalfeaturesforsomeofth
7、eirpreliminarystudy.2.Body2.1Evaluativeadjectivesandadjectivescomparativeandsuperlative2.1.1UsuallyusestrongcolorscomplimentevaluativeadjectivesExtensiveuseofEnglishadvertisementsoftenstrongcolorscomplimentevaluativeadjectivesinordertomakeadvertisingtheproductsordisseminationo
8、finformationinthemindsofconsumersavaguebutbeautifulimage,soas
