資源描述：
《English Morphology in Advertising：廣告英語(yǔ)的詞匯特點(diǎn)25》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、EnglishMorphologyinAdvertising廣告英語(yǔ)的詞匯特點(diǎn)學(xué)生姓名：SEASON專業(yè)班級(jí)：英語(yǔ)0901學(xué)號(hào)：課程名稱：英語(yǔ)詞匯學(xué)任課教師：二〇一〇年十二月EnglishMorphologyinAdvertising廣告英語(yǔ)的詞匯特點(diǎn)Abstract:Advertisinglanguageisfascinatingandpersuasive.Theuseofthevocabularyhasitsuniquenovelty.ThispapersetEnglishadvertisingasanexampletohaveatentati
2、vediscussionofthecharacteristicsoftheuseofvocabulary.Keywords：English;advertisinglanguage;lexicalfeatures摘要:廣告語(yǔ)言引人入勝、說(shuō)服力強(qiáng)。在詞匯方面的運(yùn)用有其獨(dú)特、新穎之處。本文擬就廣告英語(yǔ)為例,對(duì)其詞匯運(yùn)用方面的特點(diǎn)作一番初步的探討。關(guān)鍵詞：英語(yǔ)；廣告語(yǔ)言；詞匯特點(diǎn)1．IntroductionAsChinahassuccessfullyjoinedtheWTO,theworldeconomygrowingtrendtowardsintegra
3、tion.Everydaywearefullofadvertisingexposuretosociety.NotonlyistheChineseadvertising.,advertisinginvariouslanguages,especiallyEnglishadseverywhere.Adsintomillionsofhouseholds,toinfiltrateeveryaspectofpeople'slives.InEnglishadvertising,shoddy,dullmonotonyofcoursethereare,butinma
4、nyingenious,innovative,anduniquesuperiorworks.Thishigh-qualityadvertisinginthelanguagewhohavegreatattentiontomakegreatefforts.Tolively,interestingresults.Isareadableliterarymasterpiece,thefightforcustomers,expandingtrade,openmarkets,promotecompetitionplayedanimportantrole.Asan
5、importantpartofEnglishadvertisinglanguageofanad-adsinEnglish,inadditiontothegeneralcharacteristicsoftheEnglishlanguage,therearealsoitssignificantfeatures,andthisispreciselythecharacteristicsofsignificantperformanceinitsvocabulary.Thesmallestasalanguage,theuseofthemostbasicinde
6、pendentunitofthearticleintheunderstandingofthewordplaysanimportantroleintheprocess.Whetherthereader,orthetranslatorisconcerned,thereisnoclearmeaning,itwouldnotgraspthemeaningofsentencesandarticles.Therefore,thisarticleintendstoadsinEnglishasanexample.Lexicalfeaturesforsomeofth
7、eirpreliminarystudy.2.Body2.1Evaluativeadjectivesandadjectivescomparativeandsuperlative2.1.1UsuallyusestrongcolorscomplimentevaluativeadjectivesExtensiveuseofEnglishadvertisementsoftenstrongcolorscomplimentevaluativeadjectivesinordertomakeadvertisingtheproductsordisseminationo
8、finformationinthemindsofconsumersavaguebutbeautifulimage,soas
