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1、AContrastiveStudyofEnglishandChineseEuphemism1.IntroductionIneverysocietytherearecertainthingsthatarenotsupposedtobespeakableormentioneddirectly.Afairnumberofwordsarelabeledasfrivolous,vulgar,oratleastinconsiderate.Butincommunication,forbettermaintainingsocialrelationshipandexcha
2、ngingideas,peoplehavetoresorttoakindoflanguage,whichcanmakedistastefulideasseemacceptableorevendesirable.Thistypeoflanguageisdefinedas“euphemism”inlinguisticsanditcomesinavarietyofformsandisusedforavarietyofreasons.Unlikeotherfigurativelanguagedevices,forexample,themetaphorofpoet
3、ryorprose,euphemismaimstosurpriseandentertain,strivestoavoidoffencebymeansofcircumlocution.Asacommunicativeskill—“tellingitlikeitisn’t,”euphemismaboundsinourlife.Euphemismsarepowerfullinguisticdeviceswhich“areembeddedsodeeplyinourlanguagethatfewofus,eventhosewhopridethemselvesonb
4、eingplainspoken,evergetthroughadaywithoutusingthem.”Euphemismshascloserelationshipswiththeculture，andittrulyreflectsthelifeandvaluesofpeopleandtheirhistory.Euphemismisaparticularlygoodmediumforaccesstotheforceoflanguagethathasprovidedaneffectiveapproachtounderstandthehumanmind.Th
5、estudyofChineseandEnglisheuphemismcanhelpusunderstandtheChineseandwesternculturesandpromotetheinternationaldevelopment,becauseeuphemismiswidelyusedininternationalnegotiations,Sothereisagreatneedforustostudyeuphemism,especiallythecommunicativeprinciplesofEnglishandChineseeuphemism
6、.Theeuphemismexistsrelativelytodirectspeech.Euphemismisthe“l(fā)ubrication”oflinguisticcommunication.Asaresult,achievementsinthestudyofeuphemismhavebeenconspicuous.Thus,onthebasisofothers’researches,thisessaywilldoacomprehensiveanalysisofEnglisheuphemismsandChineseeuphemismsbyanalyzi
7、ngtheirlinguisticandculturalcharacteristicscontrastively.2.DefinitionofEuphemism2.1.ThedefinitionofEnglisheuphemismTheword“euphemism”isderivedfromtheGreekword“euphemismos”,whichmeans“fairspeech”.Theprefix“eu”means“good,soundwell”andthe“phoneme”means“saying”or“speech”.Andthustheli
8、teralmeaningof”euphemism”is“tospeakwithg
