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《A Study of Translation of Metaphor in Advertisement 英語廣告語中隱喻的翻譯研究初探》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學術(shù)論文-天天文庫。
1、英語廣告語中隱喻的翻譯研究初探AStudyofTranslationofMetaphorinAdvertisementContentsAbstracti摘要ii1.Introduction11.1CurrentStatusofTranslationofMetaphorStudy11.2BriefIllustrationofMetaphorusedinAdvertisement11.3ResearchPurpose22.AboutMetaphor32.1DefinitionofMetaphor32.2IllustrationofMetaphor32.3DefinitionofaGoodMeta
2、phor43.ThreeTypesofMetaphorsinAdvertisement53.1TheAdvertisementwithBothNoumenonandImplication53.2TheAdvertisementwithOnlyImplication53.3TheAdvertisementwithOnlyNoumenon54.TheFunctionsofMetaphorsusedinAdvertisement64.1ForAesthetics64.2ForEconomy74.3ForCreationofMeaning74.4ForVagary84.5ForCulturalTra
3、nsmission95.TranslationMethods105.1Translationtheorytobeapplied105.2TranslateMetaphorintoMetaphor105.2.1TranslateintotheSameMetaphor105.2.2TranslateintotheSameMetaphorComplementedwiththeMeaning115.2.3ReplacetheOriginalMetaphorwithCommonMetaphorintheTargetLanguage125.3TranslateMetaphorwithOtherMetho
4、ds125.3.1TranslateMetaphorintoSimile135.3.2TranslateMetaphorintoOtherRhetoricalMethods135.3.3TranslateMetaphorintoNon-rhetoricalMethods145.4TranslateNon-metaphorintoMetaphor145.4.1TranslateOtherRhetoricalMethodsintoMetaphor155.4.2TranslateNon-rhetoricalMethodsintoMetaphor156.Conclusion17Bibliograph
5、y18Acknowledgement19AbstractEnglishcommercialadvertisinghasbeenanimportantmediaforpromotingsales,attractingcustomers,andexploitingthemarket.Metaphor,acommonrhetoricalmethod,effectsgreatlyinadvertising.Metaphorisalinguisticprocessusedtomakecomparisonsbetweentheattributesofonething/personandsomething
6、else.Ofsomanydazzlingadvertisements,thoseusingmetaphorshavetakenagreatpart.Thereasonmainlyliesinthattherhetoricalfunctionofmetaphoragreeswiththecharacteristicsofadvertising,transmittingfullinformationandattractingcustomersinashorttime.Functionalequivalencetheory,firstputupbyNida,arguesthatweshoulda
7、chievetheagreementofthetwolanguagesinsteadofdemandingword-formedmethod,whichisveryrigid.ThepurposeofthisthesisistoprobedeeperintothetranslationofmetaphorinEnglishadvertisements,withdetaileddataandthefunctio
