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1、AnAnalysisontheLanguageFeaturesofEnglishSlogansinAdvertisements---廣告中英語口號語語言特點分析FromClass0702oftheForeignLanguageDepartmentStudentNumber:AbstractAsawayofpropagatingandtransmittinginformation,advertising’sroleconnotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butals
2、ograduallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.ThepurposeofthispaperistostudythelinguisticfeaturesandsociologicalfeaturesofadvertisingEnglish,inthehopetohelpcopywritersathomemarketsintheircreatingprocess.Thegoalofadvertisingdecidesitslanguag
3、etobesimpleanddirect,distinctfromthecharacteristicsofotherdiscourses.ThusananalysisonthelinguisticfeaturesofadvertisingEnglishinthelinguisticfieldisworthwhile.Undersuchcircumstances,astudyonthelinguisticfeaturesofadvertisingEnglishwillhavepracticaleffectsonthecomposingandtranslatingworkofthecop
4、ywriters.Thewholepaperisdividedinto3chapters.ThefirstchaptergiveabriefintroductionontherolesanddefinitionsofadvertisinganddiscussthefeaturesandcharacteristicsofEnglishslogans.Thesecondchapterstartsfromthetheoriesinsyntax,lexicology,rhetoricandendswiththelinguisticfeaturesanalyzedinthefieldofdis
5、courseanalysis.ThethirdchapterThefourthchaptercombinestheviewpointsfromthepreviouschapterthirdandexplorestheeffectoftheadvertisingEnglishasawholeadvertisingprocess.Thelastchapter,alsotheconclusionpart,showsthatthoughadvertisinglanguageappearstobefloweryandrefined,itscontentisnobetterthancommone
6、stlanguagecouldconvey.Byexposingthevarioustechniquesadvertisershaveemployedintheirwriting,thisparthopestoremindconsumersthatadvertisingEnglishisgraduallyattainingthenegativeandambiguousroleinguidingpeopletobuy.摘要廣告是為了某種特定的需要，通過一定形式的媒體，公開而廣泛地向公眾傳遞信息的宣傳手段。隨著商品經(jīng)濟的發(fā)展，社會的不斷進步，廣告在我們生活中所產(chǎn)生的作用也變得越來越重要。
7、特別是伴隨著信息化社會的到來，廣告不再只是作為一種傳播手段向消費者告知商品與服務(wù)信息，更擁有了廣泛的文化性和社會性功能。廣告具有鮮明的目的性，即說服顧客進行購買，而廣告口號作為廣告語言極其重要的一部分更要首當(dāng)其沖抓住消費者的眼球并讓消費者記憶深刻，這種目的性決定了其語言的特色性風(fēng)格，使其獨立于其它文體。。本文選定英語這一全球普遍使用的語言，就其應(yīng)用于廣告領(lǐng)域而產(chǎn)生的一些語言學(xué)特點和廣告本身的社會性特點進行深入分析。此外，針對英語是一種全球通用的國際語言的特
