資源描述：
《An Analysis on the Language Features of English Slogans in Advertisements 廣告英語論文--》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、AnAnalysisontheLanguageFeaturesofEnglishSlogansinAdvertisements---廣告中英語口號(hào)語語言特點(diǎn)分析AbstractAsawayofpropagatingandtransmittinginformation,advertising’sroleconnotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeamustforsocialcommunicatio
2、nwhichinturninfluencesthedevelopmentofsocietyandeconomy.ThepurposeofthispaperistostudythelinguisticfeaturesandsociologicalfeaturesofadvertisingEnglish,inthehopetohelpcopywritersathomemarketsintheircreatingprocess.Thegoalofadvertisingdecidesitslanguagetobesimpleanddirect,distinctfrom
3、thecharacteristicsofotherdiscourses.ThusananalysisonthelinguisticfeaturesofadvertisingEnglishinthelinguisticfieldisworthwhile.Undersuchcircumstances,astudyonthelinguisticfeaturesofadvertisingEnglishwillhavepracticaleffectsonthecomposingandtranslatingworkofthecopywriters.Thewholepape
4、risdividedinto3chapters.ThefirstchaptergiveabriefintroductionontherolesanddefinitionsofadvertisinganddiscussthefeaturesandcharacteristicsofEnglishslogans.Thesecondchapterstartsfromthetheoriesinsyntax,lexicology,rhetoricandendswiththelinguisticfeaturesanalyzedinthefieldofdiscourseana
5、lysis.ThethirdchapterThefourthchaptercombinestheviewpointsfromthepreviouschapterthirdandexplorestheeffectoftheadvertisingEnglishasawholeadvertisingprocess.Thelastchapter,alsotheconclusionpart,showsthatthoughadvertisinglanguageappearstobefloweryandrefined,itscontentisnobetterthancomm
6、onestlanguagecouldconvey.Byexposingthevarioustechniquesadvertisershaveemployedintheirwriting,thisparthopestoremindconsumersthatadvertisingEnglishisgraduallyattainingthenegativeandambiguousroleinguidingpeopletobuy.摘要廣告是為了某種特定的需要，通過一定形式的媒體，公開而廣泛地向公眾傳遞信息的宣傳手段。隨著商品經(jīng)濟(jì)的發(fā)展，社會(huì)的不斷進(jìn)步，廣告在我們生活中
7、所產(chǎn)生的作用也變得越來越重要。特別是伴隨著信息化社會(huì)的到來，廣告不再只是作為一種傳播手段向消費(fèi)者告知商品與服務(wù)信息，更擁有了廣泛的文化性和社會(huì)性功能。廣告具有鮮明的目的性，即說服顧客進(jìn)行購買，而廣告口號(hào)作為廣告語言極其重要的一部分更要首當(dāng)其沖抓住消費(fèi)者的眼球并讓消費(fèi)者記憶深刻，這種目的性決定了其語言的特色性風(fēng)格，使其獨(dú)立于其它文體。。本文選定英語這一全球普遍使用的語言，就其應(yīng)用于廣告領(lǐng)域而產(chǎn)生的一些語言學(xué)特點(diǎn)和廣告本身的社會(huì)性特點(diǎn)進(jìn)行深入分析。此外，針對(duì)英語是一種全球通用的國際語言的特點(diǎn)，本文也對(duì)英語廣告口號(hào)應(yīng)各國各地區(qū)不同文化的特征而變化做了簡要論述。本文共
8、分為三章。第一章對(duì)廣告及其在社會(huì)生活中
