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《An Analysis of Language Features in English Advertisements 廣告英語(yǔ)語(yǔ)言特色分析 (2)》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、廣告英語(yǔ)語(yǔ)言特色分析AnAnalysisofLanguageFeaturesinEnglishAdvertisements摘要本文旨在通過(guò)對(duì)書面英語(yǔ)廣告的語(yǔ)言分析總結(jié)出廣告英語(yǔ)在詞匯句法篇章上的語(yǔ)言特點(diǎn)。通過(guò)日用品廣告﹑科技設(shè)備廣告﹑服務(wù)業(yè)廣告的深入細(xì)致的分析,總結(jié)出廣告英語(yǔ)在此三類廣告中的相同點(diǎn)與不同點(diǎn),并且根據(jù)語(yǔ)言的意義,風(fēng)格及功能解釋廣告英語(yǔ)的共性以及廣告英語(yǔ)在不同類型廣告中的特殊性。本文共分五個(gè)部分,第一部分和第五部分分別為介紹與總結(jié),中間三個(gè)部分為本文核心,分別展開廣告英語(yǔ)在詞匯﹑句法﹑篇章三個(gè)層面的分析。本文作者衷心希望此論文的分析結(jié)果能給英語(yǔ)
2、廣告的寫作者以及廣告英語(yǔ)的學(xué)習(xí)者提供幫助。關(guān)鍵詞:廣告英語(yǔ);詞匯;句法;篇章2AbstractThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertisements:dailyconsumergoodsads,technicalequipmentads,servicea
3、ds,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Thispaperwillbepresentedinfiveparts.Thefirstpartistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddlepartswhi
4、chrespectivelyanalyzelanguagefeaturesatlexical,syntacticanddiscourselevels.ItishopedthatthestudycanshedlightonthelanguagefeaturesofadvertisementsandalsoprovidehelptoadvertisingcopywritersandadvertisingEnglishlearners.KeyWords:Englishadvertisements;vocabulary;syntax;discourse2Table
5、ofContentsIntroduction………………………………………………………..…1ChapterOneAdvertising………………………………………….....31.1Definitionofadvertising…………………………………….......31.2Classificationofadvertising………………….…………....….....41.3Emphasisofthestudy…………………………………….......…5ChapterTwoLexicalFeatures……………………………………....72.
6、1Similaritiesatthelexicallevel………………………………..…72.1.1Useoffewverbs...………………………………………...82.1.2Useofemotivewords……………………………………..92.1.3Useofsimplewords……………………………………...102.1.4Misspellingandcoinage………………………………….112.2Differencesatthelexicallevel…………….……………......…112.2.1Genderidentity…………
7、………………………………...112.2.2Selectionofadjectives…………………………………...142.2.3Useofcompoundwords…………………………………162.2.4Useofpronouns………………………………………….182ChapterThreeSyntacticalfeatures……………………………...…203.1Similarities…………………………………………………..…203.2Differences………………………………………………..…...233.2.1Headline…………
8、………………………………………233.2.2Comparisono