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《On translation of brand names15》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、OntranslationofbrandnamesContentsAbstract1Keywords2I.Introduction2II.TranslationofBrandNames31.TheNeedfortheTranslationofBrandName31.1Translationofabrandnameisasimportantasitsoriginalname.31.2Translationserversasamediumofcommunication,makingthetranslationofbrandnamessignificantintheco
2、mmoditytrade.32.ThePreconditionsandMethodsforForeignBrandNameTranslation42.1PreconditionsforForeignBrandNameTranslation42.1.1ThesemanticsassociationofthetranslationshouldcatertothementalityofChineseconsumers.42.1.2Thetranslationofthebrandnameshouldtrytoreflectwhattheproductisanditsfea
3、tures.62.1.3?Thetranslationofthebrandnameshouldbesimple,concise,easytorememberandhavefair-soundingpronunciations.72.2?MethodsforForeignBrandNameTranslation82.2.1?Literaltranslation82.2.2Transliteration8III.Conclusion1010Abstract:Brandnameisoneoftheeffectivewaystohelpenterprisestopubli
4、cizetheircompanyidentityandbetterselltheircommodities.Startingformtheaspectoftranslation,thispaperbrieflyintroducesthegeneralknowledgeofcommoditybrandnamesanditsimpactonproductsinthefirstpart.Andinthesecondpart,thispaperthenmainlydealswiththetranslationofbrandnames.Inthefinalpart,onth
5、ebasisoftheanalysis,thispapernaturallydrawsaconclusionconcerningthecross-culturaldifferencesinthetranslationofforeignbrandnames.Keywords:brandname,translation,cross-culturalI.IntroductionWiththeglobalizationofeconomicdevelopment,theinternationaltradehasbecomeintoaverycriticalpowerforp
6、romotingtheeconomydevelopmentofthewholeworld.Theinternationalityofbrandnamebecomingmoreandmoreobvious.Now,thebrandnametranslationisinevitableiftheproductisexpectedtoenterinternationalmarket.Alongwiththeaccelerationoftheeconomicglobalization,especiallywithChina'sentryintotheWorldTradeO
7、rganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.AsstatedbyanAmericanscholar,“…agoodtranslationofabrandnamecanbringmillionsofdollars’differenceintheproduct’ssellsrecord.”(qtd.inBaoHuinan,273)Itcannotbedeniedthatsellsrecordsandprofitsareimportantforthe
8、manuf
