資源描述：
《Analysis on Stylistic Features of Advertising English 英語廣告文體特征分析》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、AnalysisonStylisticFeaturesofAdvertisingEnglishThispaperwillanalyzethestylisticfeaturesofadvertisingEnglishfromvocabulary,syntaxandrhetoriccharacteristicsbasedonabundantofexamples.ContentsAbstract3摘要31.Introduction42.MainBody52.1VocabularyTraits52.1.1Evaluati
2、veAdjectives52.1.2PersonalPronouns62.1.3Coinages72.2SyntaxFeatures82.2.1SimpleSentences82.2.2ImperativeSentences92.2.3InterrogativeSentences102.3RhetoricCharacteristic102.3.1Rhyme1118/182.3.2Pun122.3.3Repetition133.Conclusion14Bibliography15AbstractAdvertisin
3、gEnglishhasitsdistinctivelinguisticfeatures.ThispaperwillanalyzethestylisticfeaturesofadvertisingEnglishfromvocabulary,syntaxandrhetoriccharacteristicsbasedonabundantofexamples.Keywords:advertisingEnglishstylisticfeaturesvocabularytraitssyntaxfeaturesrhetoric
4、characteristics摘要廣告英語有獨(dú)特的語言特征。本論文將以大量實(shí)例為依據(jù)從詞匯、句法和修辭三個(gè)不同的層面分析廣告英語的文體學(xué)特征。關(guān)鍵字：廣告英語文體學(xué)特征詞匯特征句法特征修辭特征18/181.IntroductionAtpresent,theadvertisinghasbecomeasignificantlyimportanttooltoobtainmarketsharesinacommercialsociety.Tosuccessfullypersuadetheconsumerstobuythea
5、dvertisedproducts,theadvertisementshouldhavetoprovideasmuchinformationsaspossibleinalimitedtimeandspace.Graduallytheadvertisinglanguagehasbecomearelativeuniquestyle,andbecomeanimportantpartofthepracticallanguages.Advertisingexperts,psychologistsandlinguistics
6、etcshowgreatinterestsandhavemadesignificantanalysisonadvertisinglanguagesfromdifferentperspective.Asweallknow,thecommerceofEnglish-speakingnationstakesalargepartintheglobalbusiness.Therefore,itwouldbemeaningfulandnecessaryforustoanalysetheadvertisingEnglishwh
7、ileEnglishisthemostimportantinternationallanguage.Thispaperwouldanalysethevocabularytraits,syntaxfeaturesandrhetoriccharacteristicsfromthestylisticperspective.18/182.MainBody2.1VocabularyTraitsToattracttheexistingandpotentialconsumerstopurchasethegoods,theadv
8、ertisingEnglishhastobereadableandimpressive.SothereisanimportantKISSprincipleinadvertisingEnglishwhichmeans"keepitsimpleandsweet".HereSimplemeansthatthecopyshouldbeeasyfortheconsumergroup
