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《市場(chǎng)營(yíng)銷專業(yè)畢業(yè)論文淺談微信在企業(yè)營(yíng)銷中的作用》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、齊齊哈爾大學(xué)題目:淺談微信在企業(yè)營(yíng)銷中的作用學(xué)生姓名:潘永超學(xué)號(hào):2011064135系(院):經(jīng)濟(jì)管理學(xué)院班級(jí):服表111指導(dǎo)教師姓名及職稱:陳紅梅淺談微信在企業(yè)營(yíng)銷中的作用摘要:本文主要研究以微信為載體的營(yíng)銷方式對(duì)企業(yè)有何作用,通過觀察,研究分析等方法得出微信在企業(yè)的營(yíng)銷中有何作用以及相對(duì)于傳統(tǒng)營(yíng)銷,微信營(yíng)銷有何優(yōu)勢(shì),由于微信面世時(shí)間還不長(zhǎng),現(xiàn)在還處于初級(jí)階段,目前越來越多的手機(jī)用戶開始使用微信,所以微信營(yíng)銷的發(fā)展空間非常大。在不久的將來中,微信在企業(yè)營(yíng)銷中的地位會(huì)越來越重。關(guān)鍵詞:微信營(yíng)銷市場(chǎng)營(yíng)銷營(yíng)銷作用企業(yè)微信英譯OntheWeChat'sr
2、oleinbusinessmarketingAbstract:ThispaperstudiestoWeChatasthecarrierofthemarketingwaywhatistheaffectionoftheenterprise.Throughobservation,analysisoftheWeChatinamarketingrole,wecanknowthatWeChatmarketinghavewhatadvantages,comparedwiththetraditionalmarketing.BecauseWeChatavailable
3、timeisnotlong,andnowisstillattheprimarystage,moreandmorethemobilephoneuserbeginstouseWeChat,soWeChatmarketingdevelopmentspaceisverylarge.Inthenearfuture,WeChatwillhavemoreandmoreimportantroleintheenterprisemarketing.keyword:WeChatmarketingmarketingmanagementmarketingfunctionEnt
4、erpriseWeChat目錄一、引言···························································1二、微信營(yíng)銷的特點(diǎn)及優(yōu)勢(shì)分析·······································1(一)微信營(yíng)銷特點(diǎn)·················································11、點(diǎn)對(duì)點(diǎn)精準(zhǔn)營(yíng)銷·················································12、形式靈活多樣···················
5、································13、強(qiáng)關(guān)系的機(jī)遇···················································2(二)微信營(yíng)銷的優(yōu)勢(shì)···············································21、高到達(dá)率·······················································22、高曝光率·······················································23、高
6、接收率·······················································24、高精準(zhǔn)度·······················································35、高便利性·······················································3三、企業(yè)微信營(yíng)銷的作用·············································3(一)使老客戶的維護(hù)更輕松·························
7、················3(二)使廣告費(fèi)用更少···············································3(三)使客戶服務(wù)成本大大降低·······································4(四)使轉(zhuǎn)介紹率更高··············································4(五)使目標(biāo)客戶忠誠(chéng)度提高·········································4四、微信營(yíng)銷的未來發(fā)展趨勢(shì)························
8、··················5(一)企業(yè)微信營(yíng)銷可能面臨的問題···················