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《市場(chǎng)營(yíng)銷專業(yè)畢業(yè)論文淺談微信在企業(yè)營(yíng)銷中的作用》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、齊齊哈爾大學(xué)題目：淺談微信在企業(yè)營(yíng)銷中的作用學(xué)生姓名：潘永超學(xué)號(hào)：2011064135系（院）：經(jīng)濟(jì)管理學(xué)院班級(jí)：服表111指導(dǎo)教師姓名及職稱：陳紅梅淺談微信在企業(yè)營(yíng)銷中的作用摘要：本文主要研究以微信為載體的營(yíng)銷方式對(duì)企業(yè)有何作用，通過觀察，研究分析等方法得出微信在企業(yè)的營(yíng)銷中有何作用以及相對(duì)于傳統(tǒng)營(yíng)銷，微信營(yíng)銷有何優(yōu)勢(shì)，由于微信面世時(shí)間還不長(zhǎng)，現(xiàn)在還處于初級(jí)階段，目前越來越多的手機(jī)用戶開始使用微信，所以微信營(yíng)銷的發(fā)展空間非常大。在不久的將來中，微信在企業(yè)營(yíng)銷中的地位會(huì)越來越重。關(guān)鍵詞：微信營(yíng)銷市場(chǎng)營(yíng)銷營(yíng)銷作用企業(yè)微信英譯OntheWeChat'sr
2、oleinbusinessmarketingAbstract:ThispaperstudiestoWeChatasthecarrierofthemarketingwaywhatistheaffectionoftheenterprise.Throughobservation,analysisoftheWeChatinamarketingrole,wecanknowthatWeChatmarketinghavewhatadvantages,comparedwiththetraditionalmarketing.BecauseWeChatavailable
3、timeisnotlong,andnowisstillattheprimarystage,moreandmorethemobilephoneuserbeginstouseWeChat,soWeChatmarketingdevelopmentspaceisverylarge.Inthenearfuture,WeChatwillhavemoreandmoreimportantroleintheenterprisemarketing.keyword:WeChatmarketingmarketingmanagementmarketingfunctionEnt
4、erpriseWeChat目錄一、引言···························································1二、微信營(yíng)銷的特點(diǎn)及優(yōu)勢(shì)分析·······································1（一）微信營(yíng)銷特點(diǎn)·················································11、點(diǎn)對(duì)點(diǎn)精準(zhǔn)營(yíng)銷·················································12、形式靈活多樣···················
5、································13、強(qiáng)關(guān)系的機(jī)遇···················································2（二）微信營(yíng)銷的優(yōu)勢(shì)···············································21、高到達(dá)率·······················································22、高曝光率·······················································23、高
6、接收率·······················································24、高精準(zhǔn)度·······················································35、高便利性·······················································3三、企業(yè)微信營(yíng)銷的作用·············································3（一）使老客戶的維護(hù)更輕松·························
7、················3（二）使廣告費(fèi)用更少···············································3（三）使客戶服務(wù)成本大大降低·······································4（四）使轉(zhuǎn)介紹率更高··············································4（五）使目標(biāo)客戶忠誠(chéng)度提高·········································4四、微信營(yíng)銷的未來發(fā)展趨勢(shì)························
8、··················5（一）企業(yè)微信營(yíng)銷可能面臨的問題···················
