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1、Unit1Project DevelopinganadcampaignAnadvertisementCommercialadsPSAsAnadcampaignReadthefirstparagraphandtrytofindthedefinitionforanadcampaign.anorganizedprogrammeofadvertisementsusevariouskindsofadsreachaparticularaudienceAnadcampaignisanorganizedprogrammeofadvertisement
2、susingvariouskindsofadstoreachaparticularaudience.Readthepassagequicklyandtrytoanswerthefollowingquestions:1Whatarethecommonmediathatpeopleuseinanadcampaign?2Pleaselistthefirst3questionspeopleshouldconsiderbeforestartinganadcampaign.Wecanusedifferentkindsofmedia,includin
3、gnewspapers,magazines,televisions,billboards,mailing,etc.1Whoistheaudienceforyouradcampaign?2Whatdoyouwantyouradcampaigntosay?3Howdoyoureachyouraudience?Slogan:Logo:newspapers/magazines/billboards/televisions/mailings/InternetSocialissue:PreventSwineFluOutbreakbewellbecl
4、eanWASHYOURHANDSaWellbeemedia________anadcampaignStep1*haveaclear____and_____audienceinmind;*doalittle_______andyoucan_____theright______fortherightpeople.Step2*gather_________fromyourresearch;*Itisimportanttoalwaystryto_____tothewaytheaudiencewill_____.Step3*usedifferen
5、t_______togetyourmessage_____*decidewhat________youwanttouseto_____youraudience.BuildinggoaltargetresearchcreatemessageinformationappealreactmethodsacrossapproachreachReadthepassagecarefullyandtrytofillintheblanksLanguageFocuses詞組翻譯：1.有清晰的目標(biāo)2.有機(jī)會(huì)用不同的媒體做廣告3.以特定的觀眾為對(duì)象（reac
6、h譯為被看到或聽(tīng)到）4.決定做某事5.迎合。。6.對(duì)。。關(guān)心7.傳達(dá)8.組織，匯集9.你想用的方法10.主要依賴于1.haveacleargoal2.havethechancetoadvertiseusingdifferentmedia3.reachaparticularaudience4.determinetodosth5.appealto6.beconcernedwith7.get…across8.puttogether…9.theapproachesyouwanttouse10.dependmainlyon單詞拼寫(xiě)1.Itwasa
7、ne__________difficultanddangeroustask.2.Beijingisfilledwithpeoplefromv___________partsofChina.3.Myt____________inlifeistosave$20aweek.4.Thea___________beganclappingandcheering.5.______________(決定）toteachherselfEnglish,sheboughtmanyEnglishbooks.6.Thepoliceare____________(
8、懇求呼吁）tothepublicfortheinformationaboutthecrime.extremelyvarioustargetaudienceDeterminedappealing鞏固練習(xí)Dev
