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1、·3.1奔馳租賃公司案例背景.......................................223.1.1奔馳融資租賃業(yè)務(wù)內(nèi)涵..........................................223.1.2奔馳租賃公司業(yè)務(wù)流程..........................................233.2.汽車融資租賃特點(diǎn)及優(yōu)勢(shì)分析................................233.2.1汽車融資租賃的特點(diǎn)............................................233.2.2汽車
2、融資租賃的優(yōu)勢(shì)............................................243.3.汽車融資租賃產(chǎn)品目標(biāo)客戶群體分析..........................283.3.1奔馳租賃公司融資租賃產(chǎn)品成功案例..............................283.3.2目標(biāo)客戶群體特征..............................................293.4汽車融資租賃的價(jià)值分析.....................................293.4.1對(duì)于經(jīng)銷商的價(jià)值..........
3、....................................303.4.2對(duì)于廠商的價(jià)值................................................303.4.3對(duì)于客戶的價(jià)值................................................30第4章奔馳租賃公司案例的進(jìn)一步分析....................324.1奔馳租賃公司所處行業(yè)宏觀環(huán)境分析...........................324.1.1政治和法律環(huán)境分析............................
4、................324.1.2經(jīng)濟(jì)環(huán)境分析..................................................334.1.3社會(huì)和文化環(huán)境分析............................................334.1.4技術(shù)環(huán)境分析..................................................344.2奔馳租賃公司所處行業(yè)競(jìng)爭(zhēng)環(huán)境分析...........................344.2.1潛在進(jìn)入者的競(jìng)爭(zhēng)威脅........................
5、..................354.2.2替代品的競(jìng)爭(zhēng)威脅..............................................374.2.3供方議價(jià)能力分析..............................................384.2.4顧客議價(jià)能力分析..............................................384.2.5行業(yè)競(jìng)爭(zhēng)對(duì)手力量分析..........................................394.3奔馳租賃公司面臨機(jī)遇與挑戰(zhàn)并存...........
6、..................40第5章建議與對(duì)策......................................415.1研究結(jié)論...................................................415.1.1宏觀角度......................................................415.1.2微觀角度......................................................415.2建議與對(duì)策.........................
7、........................41IV····萬(wàn)方數(shù)據(jù)····3.1政府應(yīng)對(duì)汽車融資租賃業(yè)發(fā)展給予大力支持........................413.2企業(yè)應(yīng)專注于發(fā)展核心競(jìng)爭(zhēng)力....................................443.3政府和企業(yè)合力構(gòu)建互聯(lián)網(wǎng)發(fā)展平臺(tái)..............................453.1.1創(chuàng)新點(diǎn)與不足之處...........................................46參考文
