“渝川黔金三角”區(qū)域旅游運(yùn)營體系的研究

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1、摘要倡導(dǎo)“渝川黔金三角”區(qū)域旅游合作八年來，區(qū)域旅游合作也由政府間的“坐而論道”進(jìn)入了市場化操作實(shí)施階段。操作實(shí)施的關(guān)鍵在于區(qū)域旅游運(yùn)營體系的設(shè)計(jì)和市場化運(yùn)作主體的構(gòu)建。因此，設(shè)計(jì)運(yùn)營體系和構(gòu)建運(yùn)作主體，是本文研究的目的和歸宿。本文首先介紹說明了“渝川黔金三角”區(qū)域旅游資源及其特質(zhì)，運(yùn)營現(xiàn)狀、差距和存在的問題；接著進(jìn)行了區(qū)域旅游運(yùn)營的基礎(chǔ)理論探討，主要探討了運(yùn)營體系、運(yùn)營基礎(chǔ)、運(yùn)營資源、運(yùn)營條件和運(yùn)營原則等五個(gè)基礎(chǔ)理論部分。在本文的核心部分提出了一個(gè)全新概念--“區(qū)域旅游運(yùn)營商”。從運(yùn)營商概念認(rèn)知、職責(zé)定位、組織結(jié)構(gòu)、資本結(jié)構(gòu)、運(yùn)營模式和管控模式等六個(gè)方面對(duì)“區(qū)域旅游運(yùn)營

2、商”進(jìn)行了大膽的構(gòu)想設(shè)計(jì)，提出創(chuàng)造區(qū)域旅游合作經(jīng)營新機(jī)制，統(tǒng)一構(gòu)建以超大規(guī)模旅游景區(qū)為運(yùn)作平臺(tái)的“區(qū)域旅游運(yùn)營商”為市場主體的運(yùn)營系統(tǒng)；統(tǒng)一設(shè)計(jì)以“區(qū)域旅游協(xié)調(diào)委員會(huì)”為最高決策監(jiān)管主體的協(xié)調(diào)系統(tǒng)和監(jiān)管系統(tǒng)，是落實(shí)“渝川黔金三角”區(qū)域旅游總體規(guī)劃，統(tǒng)領(lǐng)區(qū)域旅游整體運(yùn)營，提高區(qū)域旅游整體形象和綜合競爭力，加快區(qū)域旅游聯(lián)合發(fā)展的有效途經(jīng)。關(guān)鍵詞：區(qū)域旅游，運(yùn)營，運(yùn)營商IABSTRACTSinceweinitiatecooperationin“YuChuanQiangoldentriangle”district-tourismeightyearsago,thecooperatio

3、nhadnotonlybeendiscussedbythegovernmentbutalsocameintopracticenow.Thekeyofimplementationisthedesignoftheoperationpatternandtheconstructionoftheprinciplepartofthemarketoperation.AccordingtowhatIjustsaid,theaimofthisarticleittodesigningoperationpatternandtoconstructingtheprinciplepartofthema

4、rketoperation.Atthebeginningofthisarticle,thisarticleintroducedthebasicconditionof“YuChuanQiangoldentriangle”district-tourism:thenaturalresources,itsparticularity,thestatesofoperation,theadvantagesanddisadvantages,andtheissueweface.Afterthat,thisarticlediscussedthebasictheoriesofdistrict-t

5、ourismoperating,anditconcludedfiveparts:operationpattern,operationfoundation,operationqualification,operationresources,operationprinciple.Nextisthecorepartofthisarticle.Thecorepartbringforwardabrandnewconcept–“district-tourismoperationsmerchant”.Thisarticlehaddesignedtheoperationsmerchantf

6、ormsixaspect:conceptcognition,orientation,systemstructure,capitalstructure,operationpattern,themanagepattern.Andthisarticleproposetocreateanewcooperationsystemofdistrict-tourism,andtoestablishanewoperationsystemwhoseprinciplepartsarethedistrict-tourismoperationsmerchantsbasedontheplatformo

7、faggregationofmanygreat.Thewholesystemiscorrespondedandsupervisedby“district-tourismcommittee”.Thatisaefficientwaytopracticethewholeprogramming,supervisethedistrict-tourismoperation,improvethewholevisualizeandcompetingpowerofdistrict-tourism,andtospeedsupthede