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1、AnalysingCharacteristicsofEnglishAdvertisingLanguageAbstract:AclassicEnglishadvertisingreflectingtheuniquenessofitcanexertitsmaximumeffect,completelypublicitytheproducts,arousepurchasedesireofconsumers.However,variousplaces,thedifferencesofculture,differentnationsandconsumersacceptabilit
2、yandtheconsumers'purchasingpsychologyleadstothelimitationsofADbeamplified.Thisarticlefromtheperspectiveofrhetoric,vocabularyandsentenceanalysesthecharacteristicsofEnglishadvertisinganditstranslation.Keywords：characteristicsEnglishadvertisementtranslationDescription:Asincreasingextentofco
3、mmunicationofthecountriesaroundtheworldandfurtherprocessofeconomicglobalization,Englishadvertisementhasbecomeanindispensablepartofpeople'slife.Whetherwelikeitornot,allneedtodealwithit.Howtounderstand,evaluateandcreatingEnglishads,formostofus,whichisachallengingtask.Inthiskindofsituation,
4、adstranslationisindispensable.Theefficientandcorrecttranslationtopromotedomesticandinternationaldatatoexchangeandeconomicdevelopment.Advertisementisakindofeconomicactivity,isakindofpromotionforgoodsandservices,butadvertisementisaculturalcarrieratthesametime.Itislikeaninvisiblehandwhichim
5、pactpeople'slifestyleandconsumptionhabits.Advertisementculturehasobviouscharacteristicsofthemass,commercial,nationalityandtime.Toagreatextent,,Culturaltraditions,beliefs,andvaluesaffectthebusinessoperatorsandconsumerspsychologyandbehavior,so,affectadvertisementactivityitself.So,understan
6、dingthecharacteristicsoftheadvertisementisalsoimportant.Advertisementlanguageisdividedintothreeparts,includetheslogan,brandandtrademarkexpositiononthefunction,andtheslogansarethemostessential.Thattfullyembodiesthelanguagefeaturesofthebody,isalsothemostconcentratedreflectdifferenceswithot
7、herlanguagesinadvertisinglanguageinEnglish.Thereforethispaperfromgraphicalfeatures,phonology,vocabulary,syntaxandrhetoricanalysisandseveralaspectsanalyselanguagefeaturesofadvertisingslogans,andthensummarizethelanguagefeaturesofadvertisinglanguage.?一、LexicalCharacteristics
