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《The Characteristics of Advertising English 廣告英語之特色》由會員上傳分享，免費在線閱讀，更多相關內容在學術論文-天天文庫。
1、ContentsAbstract……………………………………………………………………………….i1.Introduction…………………………………………………………………………11.1HistoryofAdvertisement………………………………………………………21.2ClassificationsofAdvertising………………………………………………………31.3RolesofAdvertising………………………………………………………………41.4DefinitionsofAdvertising…………
2、……………………………………………51.5PurposeofResearch………………………………………………………………72.TheoreticalBackground………………………….……………………………72.1Advertisement……………………………………………………..………………72.1.1DefinitionandGoal……………………………………………………….……72.1.2ElementsofanAdvertisement…………………………………………………83.Stylistics……………
3、………………………………………………………………103.1TheNeedforStylistics……………………………………………………………103.2Definition……………………………………………………………………………104.CreativeTranslation………………………………………………………………114.1Thefeaturesofrhetorics…………………………………………………………124.2Slogan………………………………………………………………………………124.3Rhyme……………
4、…………………………………………………………………124.4Alliteration…………………………………………………………………………134.5LexicalCharacteristics--ColloquialandCommonWords……………………135.Conclusion…………………………………………………………………………146.Bibliography………………………………………………………………………14TheCharacteristicsofAdvertisingEnglishAbstract:The
5、advertisementisaveryimportantwaytoexpressinformationtopublic.Itcannotonlyhelppeopletounderstandsomeknowledgeoftheproducts,butalsoattractpeople’sgreaterdesiretobuytheproducts,improvethetradeandleaveabeautifulimpressiononthepeople.Soithasitsobviouscharacteristicsinthese
6、functions.We’reveryhappytohaveachievedsomeachievementsinEnglishAdvertisingwiththehelpofourteacherandourco-operation.Aboveall,wewishallofyoutohaveabetterunderstandingaboutthecharacteristicsofEnglishadvertisementsafteryouhavereadourintroductionaboutit.Asawayofpropagatin
7、gandtransmittinginformation,advertising'sroleconnotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.Nowadaysadvertisinghaspenetratedint
8、oeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,magazine,TV,radioaswellasnetwork.Thegoalofadvertisingdecide
