資源描述：
《清涼一夏飲品店?duì)I銷(xiāo)策劃范》由會(huì)員上傳分享，免費(fèi)在線(xiàn)閱讀，更多相關(guān)內(nèi)容在應(yīng)用文檔-天天文庫(kù)。
1、我創(chuàng)業(yè)學(xué)校：合肥經(jīng)濟(jì)技術(shù)職業(yè)學(xué)院論文名稱(chēng)：清涼一夏飲品店?duì)I銷(xiāo)策劃書(shū)清涼一夏飲品店?duì)I銷(xiāo)策劃書(shū)目錄目錄……………………………………………………………………………………一、前言··························································3二、關(guān)鍵詞························································3三、產(chǎn)品分析··················································
2、····4四、市場(chǎng)分析······················································4⑴目標(biāo)市場(chǎng)分析····················································4⑵市場(chǎng)需求分析····················································4⑶競(jìng)爭(zhēng)狀況分析····················································5五、STP分析·········
3、··············································5⑴市場(chǎng)細(xì)分（segmentation）··········································5⑵目標(biāo)市場(chǎng)（targeting）·············································5⑶市場(chǎng)定位（position）··············································6六、SWOT分析·····················
4、··································6⑴優(yōu)勢(shì)（S）·························································6⑵劣勢(shì)（W）·························································6⑶機(jī)會(huì)（O）·························································6⑷威脅（T）·····························
5、····························7七、4Ps分析························································7⑴產(chǎn)品（Product）···················································7⑵價(jià)格(Price)····················································7⑶分銷(xiāo)（Place）································
6、·····················8⑷促銷(xiāo)(Promotion)·················································8八、選址分析·······················································8⑴道路交通狀況分析·················································8⑵人流量分析·················································
7、······9⑶選址圖···························································9九、投資的經(jīng)營(yíng)損益分析·············································9⑴新店的投資預(yù)估···················································9⑵運(yùn)營(yíng)階段的成本···················································10⑶每日經(jīng)營(yíng)財(cái)務(wù)預(yù)算····
8、·············································10⑷收入預(yù)算·························································10十、風(fēng)險(xiǎn)預(yù)算及分析··············································
