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1、我創(chuàng)業(yè)學校：合肥經濟技術職業(yè)學院論文名稱：清涼一夏飲品店營銷策劃書專業(yè)：09營銷與策劃姓名：許磊學號：0913026指導老師：楊志仁日期：2011.05.1115清涼一夏飲品店營銷策劃書目錄目錄……………………………………………………………………………………一、前言··························································3二、關鍵詞·······················································
2、·3三、產品分析······················································4四、市場分析······················································4⑴目標市場分析····················································4⑵市場需求分析····················································4⑶競爭狀況分析·
3、···················································5五、STP分析·······················································5⑴市場細分（segmentation）··········································5⑵目標市場（targeting）·············································5⑶市場定位（positio
4、n）··············································6六、SWOT分析·······················································6⑴優(yōu)勢（S）15·························································6⑵劣勢（W）·························································6⑶機會（O）···
5、······················································6⑷威脅（T）·························································7七、4Ps分析························································7⑴產品（Product）···················································7⑵價格(P
6、rice)····················································7⑶分銷（Place）·····················································8⑷促銷(Promotion)·················································8八、選址分析·······················································8⑴道路交
7、通狀況分析·················································8⑵人流量分析·······················································9⑶選址圖···························································9九、投資的經營損益分析·············································9⑴新店的投資預估······
8、·············································9⑵15運營階段的成本···················································10⑶每日經營財務預算·················································10⑷收入預算·························································10十、風
