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1、營(yíng)銷渠道變革之如何拓展電子商務(wù)渠道Howdoesthemarketingchannelchangeexpandthee-commercecharmelpalatialIntheglobalindustrialchaindivisionmainlyincludestheresearchanddevelopment,productionandmarketingofthreelinks,thethreelinkstogetherlikeadumbbell,r&dandmarketingwhichisatbothendsofthedumbb
2、elLItisalsothetwomostimportantandmostprofitable?Atthemoment,Chinaproducesthelowestprofitmarginsbecauseitdoesnothavetheadvantageofr&dandmarketing.Marketingsimplymeanssellingtherightproducttotheconsumerintherightplaceattherightprice.Fourofthesearemarketing4P,ProductProdu
3、ct,PricePrice,channelPlace,PromotionPromotion.Therightplaceisourmarketingchannel?Howenterprisesestablishtheirowneffectivemarketingchannelisoneofthekeyelementsofmarketingsuccessandcompetitiveness?Intoday'sworld,theonlyconstantischange?Thesameistrueofmarketingchannels?Co
4、mpetitionfortraditionalchannelshasintensified.Wheredoesthebusinessgo?Thecurrentdomesticmarketingchannelsingeneralcanbedividedintofivetypes,alsoknownasthefivechanneltheory,whichmeansanyaenterprisemarketinghavefivepathways?Category1:traditionalchannels,ineludingshoppingm
5、alls,supermarkets,wholesalemarkets,specialtystores,etc?Category2:group-buyinggiftchannel,whichmainlydealswithgrouppurchasepurchaseofvariousunits,isamoreinvisiblechannel;Category3:TVshoppingchannel;Category4:directmarketingchannel;Category5:e-commercechannels?Mostbusine
6、ssesfocusontraditionalchannels?Ithasalsoledtothetraditionalchannelbeingthemostcompetitivechanne1.Asanewchannel,theconvenienceandefficiencyofe-commercechannelswillbethemostpromisingchannelforfuturemarketingchanneLAlongwiththerapiddevelopmentofInternet,peopleincreasingly
7、closecontactofthelifeandtheInternet,e-commercehasbeendevelopedrapidlyinChina,people，sshoppinghabitsalsograduallybegantochange,onlineshoppinghasbecomealotofconsumers,especiallytheriseofnewconsumptiongroupacceptedandfavoredbytheyoungergenerationconsumptionpatterns?Datare
8、leasedbytheministryofcommerceshowedthatChina，sInternetshoppinggrewrapidlyin2010,withannualsalesof450billionyuan,up22t
