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1、哈爾濱工業(yè)大學管理學碩士學位論文distribution.Andstructuralequationmodelanalyzeddatacollectedbyconfirmatoryfactoranalysis,andthetheoreticalassumptionsfitindexwereassessedtotestthehypothesisofeachpath,anddiscussedtherelationshipsbetweenvariables.Studyfoundthattheimpacteffectofparticipationbehaviorofusersononl
2、inesocialcapitalissignificant,aswellasusers’professionalexperiencehadSignificantcorrelationwithparticipationbehavior.Buttheresultsalsoindicatethattheusers’onlinesocialcapitalisnosignificantassociationwithofflineactivities.Accordingtotheconclusionofthisstudy,thispapermadesomepracticalrecommen
3、dationstotheoperatorsandmanagersofthebusinesssocialnetworkingsite:developanduseofpersonalizedapplications,enhancingtheusersexperienceandpromotingtheparticipationbehaviorofusers,increasingtheamountoftheuser'sonlinesocialcapital;strengthenconstructiontotheofflineactivitiesplatform,andfullymobi
4、lizetheparticipationdesireofusers,increasinguserstickiness.Keywords:BusinessSocialNetworkSite,ParticipationBehavior,SocialCapitalIII哈爾濱工業(yè)大學管理學碩士學位論文目錄摘要...............................................................................................................................IAbstract....
5、.......................................................................................................................II第1章緒論....................................................................................................................11.1研究背景及問題的提出....................................
6、......................................................11.2研究目的與意義......................................................................................................31.2.1研究目的..........................................................................................................31.2.2研究意
7、義..........................................................................................................41.3國內外研究現(xiàn)狀.....................................................................................................51.3.1社交網(wǎng)站...................
