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1、ABSTRACTideasoftheoperationformobilephoneandtheflowinalltheareaofMobileCorporation,italsocanpromotethedevelopmentofMobileCorporation.KeyWords:theageoftheInternet;mobilephone;flow;cooperativemarketingIII萬方數(shù)據(jù)目錄目錄第1章緒論..............................................
2、...................................................................11.1研究背景與意義............................................................................................11.2研究內(nèi)容與方法................................................................................
3、............31.3相關(guān)營銷理論簡述........................................................................................41.4論文的創(chuàng)新點(diǎn)................................................................................................6第2章手機(jī)產(chǎn)品與流量消費(fèi)的市場與競爭特性分析....................
4、.........................72.1移動(dòng)通訊市場相關(guān)概念................................................................................72.2國內(nèi)外研究綜述.............................................................................................82.3手機(jī)市場消費(fèi)特性與競爭特性分析...................
5、........................................102.4流量消費(fèi)特性與競爭特性分析...................................................................12第3章南昌移動(dòng)A區(qū)域市場分析與協(xié)同營銷模式提出......................................153.1A區(qū)域市場的環(huán)境分析..........................................................
6、......................153.1.1PEST分析-宏觀環(huán)境.........................................................................153.1.2波特五力分析-微觀環(huán)境..................................................................163.1.3SWOT分析-內(nèi)外部環(huán)境.............................................
7、......................173.2A區(qū)域市場用戶群體的手機(jī)與流量使用分析............................................193.3A區(qū)域市場現(xiàn)有營銷模式及成果分析........................................................213.3.1A區(qū)域市場現(xiàn)有營銷模式.................................................................213.3.2A區(qū)域市
8、場營銷成果分析.................................................................233.4A區(qū)域市場在手機(jī)與流量發(fā)展中存在的問題............................................263.5手機(jī)和流量協(xié)同營銷模式的提出與內(nèi)涵...........
