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1、AbstractBasedontheoriesrelevanttointernationaldirectinvestmentandstartedbymotivationanalysisofTaiwanbankinginvestinchinamainland,thispaperhasdiscussedthefeasibilityofinvestmentofthiskindthatpremiseisthebankingcomplementarityonbothsidesoftheTaiwanStraits.Thenbasedonthisfeasibilitythepap
2、erhasalsoanalyzedmodeselectionandlocationlayoutinordertoconstructgoodrelationshipbetweenbankingonbothsidesofstraitsandprovidingreferenceofpolicymakingforthebankingdevelopmentofbothsides.Inthebeginning,thepaperhasdemonstratedthebackgroundoftheseinvestmentsinsideandoutsideroughly.Conside
3、ringtheindustrypatternevolutionofTaiwaneseinvestments,thepaperhasdiscussthedirectiveandspecificmotivationofTaiwan’SbankingmigrationwestwardbyanalyzingthedevelopmenthistoryofTaiwanbanking.Basedonthis,thewriterhasdeeplyanalyzedtheconditionsandfeasibilityofthiskindinvestment,accordingtofi
4、nancialintercommunionsituation,regulationsofWTO,anddemandofcomplementaritydevelopmentonbothsidesofTaiwanStraits.Inviewoftheseanalysisresults,thispaperhasstudiedtheselectionoftargetmarket,modeselectionandlocation,basedondevelopmentcharacteristicofregionaleconomics,finance,industry,banki
5、ngofChinamainland.Onthewhole,thispaperfollowsnormaldiscussionpatternthat’Sfromgeneralitytospeciality,frommacroscopictomicroscopic.Afterresearch,thepaperbelievesthebankinginvestmentfromTaiwantomainlandwillbeanimportantpartofthecross—straiteconomiccooperationinlongperiodoffuture,whencros
6、s-straiteconomiccooperationstepsintoinstitutionalstage,andtheserviceindustrybecomesthemainpartofthenewcooperationtide.Accordingtocurrentcondition,Yaiwanbankinghassuchconditions,andthecomplementaritydemandofbothsideswillalsoprovidesolidfoundationforthecooperationeffect.Itistrulyinthiswa
7、y,thispapermakesaroughplanningofmarketselectionandlocationlayoutforthiskindinvestmentthatcanbeseenasthecooperationsuggestion.TaiwanbankinginvestinginChinamainlandisanewfieldtosomeextent,theresearchofthispaperisonlylimitedtoframeworkanalysis,manyofthosespecific,microscopicproblemswill