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1、冉?！?‘寺唑：裟掣一．一一_，o‘函—_嘲i——·?_■_竹—，-拿，冀皇1'●尊—‘’-‘_’●群黲≤翻t’j：黼：．。．1涮‘T”’產(chǎn)?-警黧AbstractAsTalwanandChinamainlandhavesignedthe“bank,securities、insuranceandfinancialsupervisorymemorandumofunderstanding”(MOU)and“theCROSS·straiteconomiccooperationframeworkagreement”(ECFA)，也
2、efinancialservicesindustryisincludedinthelistofearlyharvest，andtheTalwanbankingindustrycallearlyenterthemainlandmarkettocarryOUttherelatedbusinessUnderthiscontext,thispaperchosetheinternationalinvestmenttheory,thetheoryofindustrialorganization，thetheoryofstrategicm
3、anagementasthetheoreticalbasis，firstlythroughtheanalysisofthedevelopmentprocessandcurrentsituationoftheTaiwanbanking，formingtheoutlineofdevelopmentandindustryholimicunderstandingofTalwan’sbanking：secondlyusetheswotmodeltocomparetheBankofTalwantofacethecompetitionof
4、theChinesebanksandforeignbanks，summingupthecompetitiveadvantagesandopportunitiesthatcanbeachievedbytheTaiwanbankingindustryinthemainlandmarket．a(chǎn)swell越theirownweaknessesandthethreatofexternalenvironmentfactorsobtained．Throughtheanalysisoftheswotmodel，Taiwanbankingsh
5、ouldtakewhichcompetitivestrategytooccupythemarket．Thirdly,throughtheanalysisofmarketingstrategiestakenbytheBankofTalwan抽themainlandmarketwiththeirow／1advantagesandmarketopportunities，drawingthemarketstrategy,targetgroupofTaiwanbanking，thetargetmarketandtargetlocati
6、oninthemainlandmarketT州sarticleisstructuredintosixchapters：nlefirstchapterisinⅡoducfion．Itdescribestheresearchbackground．thepurposeandsignificanceofthestudy,theapproachofthestudy,andtheinnovationandinadequateofthispaper．1、esecondchapter,firstslimsupthegeneraltheory
7、ofbankinginvestmentandmarketingstrategy,includingtheinternationaltradeandinvestment，industrialorganization，regionaleconomics，strategicmanagementtheory．itprovidesatheoreticalreferenceforthelaterchaptersonspecificissuesSecond，itreviewstheliteratureofthecurrentcross-s
8、traitresearchersonTaiwanbanking，tounderstandtheIIlstainssituationoftheTaiwanbankingThethirdehapterintroducesthedevelopmentcourseofTaiwanbanking,a
