資源描述：
《我國葡萄酒行業(yè)國際化經(jīng)營策略分析--以張?jiān)Ｆ咸丫茷槔酚蓵?huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、Theinternationalizationbusinessstrategy’n·’●‘1·●’‘researchOltlleWlneindustrvlnchinaGraduate：ChenLanyueSupervisor：WangWenwuSoutheastUniversityAbstractW-mtheacceleratingprocessofglobaleconomicintegration，especiallyChinajoinedWTOin2001，thebusinessenvironmentinChinawineind
2、ustryhasundergonetremendouschanges，theyhavebeentotallychangedfromregional，traditional，closetypeintoglobal，creativeandopentype．Underthisnewbackground，China'swineindustryistosolvetheproblemofhowtodealwiththechallenges．”Intemationalization”isthewayforcontemporaryenterpris
3、estomakethesurvivalanddevelopment，isthenecessarystagefordevelopmentandexpansion．ThispaperadoptsthemethodofcombinationoftheoryandpracticetoanalyzetheproblemsofChina'swineindustryandhowtoCalTyouttheinternationalizationmanagement．Firstly,thepaperelaboratedtherelateddomest
4、icandforeigntheoriestoguidethetheory．，attemptstoputtheinternationalmanagementtheoryastheinstruction．Secondly，itdiscussedthecurrentsituationofinternationalizationofwineindustry,andelaboratedtheadvantage，weakness，opportunity,threatofinternationalizationofbusiness，andtrie
5、stofmdouttheproblems．IntherepresentativeofChina'swineenterprisesZhangyuwineastheresearchobject，discussestheinternationalizationway,analyzedtheproblemsofintemationalizationmanagement．Finally,wewillgetsomesuggestionsofinternationalizationmanagementforwineindustry：(1)sett
6、inginternationalstandards，improvetheinternationalcompetitivenessofproducts；(2)activelytoexpandtheinternationalwineconsumptionmarketshare；(3)strengtheningthecombinationofinternationalandforeignwineenterprisesoperating；(4)promotethelocalculture，taketheroadofbranddevelopm
7、ent；(5)makeinnovationofmanagementsystem，inline誦thinternationalstandards．Keywords：wineindustry,Internationalizationmanagement，theinnovmivestrategyII摘要目錄目錄第一章導(dǎo)論IⅡIⅡ11．1研究背景??????????????????????????????????11．2研究目的和意義???????????????????????????????11．2．1葡萄酒行業(yè)國際化經(jīng)營有助于提升品牌
8、形象?????????????????11．2．2葡萄酒行業(yè)國際化經(jīng)營有助于規(guī)范葡萄酒企業(yè)管理??????????????I1．2．3葡萄酒行業(yè)國際化是大勢所趨???????????????????????21．3研究思路和方法???
