資源描述:
《abc乘用車公司企業(yè)文化融合對策分析》由會員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、廣東工業(yè)大學(xué)碩士學(xué)位論文ABSTRACTAutoindustryplaysallimportantroleinthenationaleconomywithgreatinfluencetobothupanddownstremnindustries.TheautoindustryisdominatedbyJoint-Venturecarmakers.Therefore,theriseandfallofthejoint-venturecarmakersdeterminethedevelopmentoftheChineseautoindustry.Autoenterpri
2、sesfeaturedbyjoint-venturesinevitablyfacetheissuesofculturedifferencesandintegrationsbetweentheChineseandforeigncompanies.Andtheissueofcorporatecultureintegrationrecentlyhasbecometheresearchfocusofthemanagementofjoint-venturecompanies.Basedonthestudyofrelatedreferences,thisessaycollec
3、tsandorderstheactionsandcountermeasurestakenbyABCPassengerVehicleCompany(hereinafterreferredtoas“ABC”)intermsofcorporatecultureintegration,andfocusonthediscussionandanalysisofthecounterrneasuresofABCovercultureintegrationanditsresultsandimpacttothegrowthofthecompanyi11awayofcombiningb
4、oththepracticesandinvestigations.ABCisat)I:picalexampleofcultureintegrationofjoint-venturecompanies.AsthelatestcomeramongthreeJapaneseautojoint-ventures(Toyota&Honda)wimlowestbrandrecognition,ABChasoutperformedGuangzhouToyotaandGuangzhouHondabyhugemarginsintheSouthChinainj似acoupleofye
5、ars,andhasachievedbreakthroughperformance,allthesearecloselyassociatedwi也themphasisithasplacedoncorporatecultureintegration.Wecansaytha土,becauseABChasbeenconstructingexcellentanintegratedculturecontinually,itgrowssmoothlyandrapidlyinamarketoffiercecompetition.BasedonABC’Spractice,Wec孤
6、concludethat:joint-venturecompaniescanbuildanintegratedcorporateculturebytakingtherightactions,andsuchculturewillplayapositiverolecontinuallytoitsproductionandoperation.ThesuccessfulexpelienceofABCisworthstudyingandlearning,andcanbeservedasareference.Thispaperconcludedthatthejointvent
7、urewouldfaceavarietyofmanagementissues.Ifinunderlyingcauses,itisoftenassociated、Ⅳitlltheculturalconflictofjointventuros.Therefore,culturalintegrationisthenecessarymeanstosolveculturalconflictsandtotakeadvantageofthejointventureeffect.Duringculturalintegration,problemfindingshouldbethe
8、toppr