abc乘用車公司企業(yè)文化融合對策分析

abc乘用車公司企業(yè)文化融合對策分析

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時(shí)間:2019-01-30

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1、廣東工業(yè)大學(xué)碩士學(xué)位論文ABSTRACTAutoindustryplaysallimportantroleinthenationaleconomywithgreatinfluencetobothupanddownstremnindustries.TheautoindustryisdominatedbyJoint-Venturecarmakers.Therefore,theriseandfallofthejoint-venturecarmakersdeterminethedevelopmentoftheChineseautoindustry.Autoenterpri

2、sesfeaturedbyjoint-venturesinevitablyfacetheissuesofculturedifferencesandintegrationsbetweentheChineseandforeigncompanies.Andtheissueofcorporatecultureintegrationrecentlyhasbecometheresearchfocusofthemanagementofjoint-venturecompanies.Basedonthestudyofrelatedreferences,thisessaycollec

3、tsandorderstheactionsandcountermeasurestakenbyABCPassengerVehicleCompany(hereinafterreferredtoas“ABC”)intermsofcorporatecultureintegration,andfocusonthediscussionandanalysisofthecounterrneasuresofABCovercultureintegrationanditsresultsandimpacttothegrowthofthecompanyi11awayofcombiningb

4、oththepracticesandinvestigations.ABCisat)I:picalexampleofcultureintegrationofjoint-venturecompanies.AsthelatestcomeramongthreeJapaneseautojoint-ventures(Toyota&Honda)wimlowestbrandrecognition,ABChasoutperformedGuangzhouToyotaandGuangzhouHondabyhugemarginsintheSouthChinainj似acoupleofye

5、ars,andhasachievedbreakthroughperformance,allthesearecloselyassociatedwi也themphasisithasplacedoncorporatecultureintegration.Wecansaytha土,becauseABChasbeenconstructingexcellentanintegratedculturecontinually,itgrowssmoothlyandrapidlyinamarketoffiercecompetition.BasedonABC’Spractice,Wec孤

6、concludethat:joint-venturecompaniescanbuildanintegratedcorporateculturebytakingtherightactions,andsuchculturewillplayapositiverolecontinuallytoitsproductionandoperation.ThesuccessfulexpelienceofABCisworthstudyingandlearning,andcanbeservedasareference.Thispaperconcludedthatthejointvent

7、urewouldfaceavarietyofmanagementissues.Ifinunderlyingcauses,itisoftenassociated、Ⅳitlltheculturalconflictofjointventuros.Therefore,culturalintegrationisthenecessarymeanstosolveculturalconflictsandtotakeadvantageofthejointventureeffect.Duringculturalintegration,problemfindingshouldbethe

8、toppr

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